1. { IBIS World: A Basic Guide Created by: Jeffrey Franks Associate Professor of Bibliography/ Business Subject Specialist Bierce Library The University of Akron jfranks@uakron.edu jfranks@uakron.edu

2.  Go to the UA Libraries Home Web Page: http://www.uakron.edu/libraries/index.dot http://www.uakron.edu/libraries/index.dot To begin:

4.  Follow the link to “Subject Guides” Next:

6.  Follow the “Subject Guides” link: Next: Follow the “Subject Guides” link

7.  Scroll down to the Marketing Management Research Guide Next:

9.  Then follow the link  You will arrive at the Marketing Management Research Guide subject guide, landing page  Notice the tab “IBIS World" Next:

11.  Follow the tab labeled “IBIS World”  It will take you to the following page: Next:

13.  Notice the tutorials on the left  Notice the description of what you can find in IBIS World  Scroll down to the bottom of the description and find the link to the IBIS World database Next:

15.  Follow the “ Search IBISWorld ” link to the database home page: Next:

16. Yay!!! You made it here!!!

17.  Follow the gray tab at top right labeled “INDUSTRY MARKET RESEARCH”  Or the gray tab at top right labeled “INDUSTRY RISK RATINGS”  Or either of the two links under “Browse Report Listings”  Or any of the links under “Recently Updated at IBISWorld There are several paths to searching for industry information:

19.  Most often the best place to start is to simply enter a keyword or keyword for your desired industry into the search box in the middle of the page: Or:

21.  Let’s say you want to find information on the convenience store industry, simply type in the words “convenience stores” and click the search button: For instance:

23.  Note that there are two categories of results: Industry Reports (US) and Business Environment Profiles (US) Next:

25.  Let’s say you are interested in: Gas Stations with Convenience Stores in the US - 44711  Notice the NAISC code at the end of the industry description: 44711 Next:

27.  Click on that link to get to the following industry page: Next:

29.  Notice the nine gray tabs across the top of the page, each of which provides a different type of industry information  The initial page is “ About the Industry ” Next:

30.  Subsequent tabs left to right are:  Industry at a Glance  Industry Performance  Industry Outlook  Products & Markets  Competitive Landscape  Major Companies  Operating Conditions  Key Statistics Next:

31.  Try each of the tabs to discover the information that is there!  Note the clickable links on each of the pages; these will lead you to additional useful information! Next:

40.  Notice the three icon buttons at the top left of each page, which will allow you to:  Download Report PDF:  Print Chapter:  Search within Report: Next:

41.  Go ahead and try searching for several different industries  This is the best way to learn how to navigate the database and what is contained under each tab  Don’t forget to follow live word links to discover additional information! Next:

42. Happy Searching!!!