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MGT 546 The Revolution is just Beginning Prepared for : Shamsul Baharin Saihani Prepared by : Nuramirah binti Rohaney 2013506925 Sharifah Nor Haslina binti Syed Hassan 2013180159
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What is E-commerce? The use of the internet and the web to carry out business transaction digitally. It also involves the exchange of value( buying and selling activities) such as money. What is E-business? Digitally enablement of transactions and processes within a firm, involving information systems under the control of the firm. It turns into e-commerce when an exchange of value occurs.
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What is the 8 unique features of E-commerce? 1. Ubiquity Available just about every where,at all time 2. Global research The total number of users or customers an e- commerce business can obtain. 3.Universal Standard Standard that are shared by all nation around the world 4.Richness The complexity and content of message 5.Interactivity Technology that allows for 2-way communication between merchant and consumer 6. Information density The total amount and quantity of information available to all market participants 7. Personalization/ Customization Personalization : the targeting of marketing messages to specific individuals by adjusting the message to a person’s name, interest, & past purchases Customization : changing the delivered product/service based on users preferences/prior behavior 8. Social Technology User content generation &social networking
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TypeNameDescriptions B-2-C Business to consumerOnline business selling to individual Eg : Amazon B-2-B Business to businessOnline business to other business Eg : doubleclick.com C-2-B Consumer to businessConsumers offer service to other business Eg : proz.com C-2-C Consumer to consumerConsumer offer service to other consumes Eg : ebay.com P-2-P Peers to peersUse of peer to peer technology which enables internet user to share files Eg : 4shared Types of E-commerce
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Benefit of E-commerce Reduce travel costby using mobile phone, email Reduced cost of materialsmore information means better choice of suppliers and more competitive price. Reduced marketing &distribution costby using brochure online Improve internal functionsCutting down on meeting, improving the exchange of critical knowledge. Increase efficiencyby increase the speed of transactions, both buying and selling
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Limitations on the growth of B-2-C 1. Expensive technology 2. Complex software interface 3. Sophisticated skill net 4. Persistent cultural attraction of physical markets & traditional shopping experiences 5. Persistent global inequality limiting access to telephones and computers
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