3. Background information National Biscuit Company Manufacturer coockies and snacks KRAFT Nabisco Arabia Company Nabisco International and The Olayan Group of Saudi Arabia Saudi Market in March 2001, huge TV campaign

5. Background information National Biscuit Company KRAFT Nabisco Arabia Company Nabisco International and The Olayan Group of Saudi Arabia Saudi Market in March 2001, huge TV campaign

7. packaging

8. slogan Milk's Favorite Cookie Twist, lick, dunk

9. Target audience Children Colors Brand image Positive Attract children Best selling coockie of the 20th century the world's most popular cookie

10. positioning In the market Tagline Coockie vs cream Childhood memories interaction competition Chocolate prince

11. positioning Competition

13. positioning Competition Americana Ulker

14. Little SWOT-analyses Strengths o 491 billion o Acquisitions o 20.5 million every day Weaknesses o Marketing and advertising o Slowly declined o availability Opportunities o Invest in advertising o More healty o Falvour fillings Threats o Private labels o Part of income o competiton

15. Summary Positioning is good More adversiting!!