1. 1-1 Review ●What are characteristics of good goals/objectives? ●What are components of a strategy? ●What is SWOT? ●What are Porter’s generic strategies? ●What is Miles & Snow’s Typology? ●What is a product life cycle strategy?

2. 1-2 Corporate Strategies Theory / Practice ●Single product strategy –Good or bad? –Examples ●Related diversification strategy –Similar technology, marketing, brand name, customers –Synergy –Examples of each type  Dell, P&G, Disney, Merck ●Unrelated diversification –Why? Examples

3. 1-3 Corporate Strategies ●Strategic Business Unit (SBU) ●Diversification tactics –Vertical integration (forward & backward) –Mergers and acquisitions (M&A)

4. 1-4 Boston Consulting Group Matrix` Give examples of each

5. 1-5 GE Business Screen Give examples of each

6. 1-6 Global Strategies ●Home replication –Copy what you do at home in another country ●Multi-domestic –Independent companies in different countries ●Global –Standardized good –View world as one big market ●Transnational –Optimize on a global scale

7. 1-7 Game Theory Strategy Exercise ●Prisoner’s Dilemma ●What is your strategy? –Think and then give strategy, why. ●Can you give a business example? –Penetration Prisoner B stays silent (cooperates) Prisoner B betrays (defects) Prisoner A stays silent (cooperates) Each serves 1 year Prisoner A: 3 years Prisoner B: goes free Prisoner A betrays (defects) Prisoner A: goes free Prisoner B: 3 years Each serves 2 years

8. 1-8 Strategy Exercise ●You will do this exercise in groups of four ●Pick one of the following companies: –Apple –PepsiCo –Sony –Microsoft –GE –General Mills –Proctor & Gamble –GE ●Evaluate the company’s strategy using the tools learned in class ●Report to the class