1. THE MARKETING MIX 4PS OF MARKETING

2. THE MARKETING MIX~ WHAT IS IT?

3. PRODUCT A TANGIBLE GOOD OR AN INTANGIBLE SERVICE THAT MEETS A SPECIFIC CONSUMER OR CUSTOMER NEED OR DEMAND. TANGIBLE EXAMPLES: CARS COMPUTERS SMARTPHONES INTANGIBLE EXAMPLES: DRY CLEANING TUTORING LANDSCAPING

4. PRODUCTS

5. PRICE THE ACTUAL AMOUNT THE END USER IS EXPECTED TO PAY FOR A PRODUCT. HOW A PRODUCT IS PRICED WILL DIRECTLY AFFECT HOW IT SELLS. VALUE PRICING LUXURY PRICING

6. PROMOTION MARKETING COMMUNICATION STRATEGIES AND TECHNIQUES ADVERTISING SALES PROMOTIONS SPECIAL OFFERS PUBLIC RELATIONS COUPONS

7. PLACE/PLACEMENT HOW THE PRODUCT WILL BE PROVIDED TO THE CUSTOMER. DISTRIBUTION IS A KEY ELEMENT OF PLACEMENT TRUCKS PLANES DRONES TRAINS E-COMMERCE ~ WEBSITES