1. ‘A Community of learners: Lifelong Learning Accounts’ Stephen North Department for Business, Innovation and Skills 1 December 2010

2. 2 More than 20% of individuals say lack of information is a significant barrier to learning (NALS) 48% of face to face IAG users progress into learning, and 34% into employment (LSC 2008) 82% of learners using the adult careers service in England said that the advice received was critical in their decision to participate in learning (LSC 2008)

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4. 4 Context New Government Comprehensive Spending Review Skills Strategy & it’s consultation Skills Investment Strategy All Age Careers Service

5. 5 So what’s the problem: Move from the static to the dynamic Opportunity to move to better Customer Relationship Management Empowerment & Big Society Real Cash?

6. 6 By next September Rebadged and enhanced online portal with access to Personal Learner Record, financial statement, searches of course/labour market data More/better personalised information (localised and real time) “Nudging” – labour market bulletins, reminders about services on offer delivered through text and email Establishing online/offline communities of learning – including using social media such as Facebook Incentives to learning – including links to provider “offers” encouraging people to invest in learning

7. 7 Subsequently and by Sept 2013 “Marketplace” for people seeking learning A voucher system for those with entitlements to funding. A means of recognising volunteering etc The customer-facing bit of the FE Fee loans system

8. 8 Wider changes Culture change: skills as an investment Behaviour change: paying for learning Big Society: doing more locally Economic Growth: skills feed growth

9. 9 Questions What communities of learners should we be considering? How do we engage with the disadvantaged – who will be the intermediaries? How will CRM work for customers of Government services? Could a real cash system ever work?