1. The Role of Cell Phones in Everyday Human Decisions By James Davidson, John Jacobson and Colin Zima Advised by Professor Harman

2. Everyday Decision Making Examples of “everyday” decision: –What route is the fastest to work? –What should I do while I wait for the bus? –What should I have for dinner? What do we want? –More, better, cheaper, faster: Food, shelter, clothing, travel, entertainment –Subject to: Time, money, information How can we make better decisions?

3. Why Cellular? Cellular phones are rapidly saturating the US –Over 180 Million users and growing (60% ownership) –Microprocessing is allowing greater capabilities Mobile phone software awards users new resources for making better decisions: –Multimedia –Business and Personal Use –Person-to-Person Interaction Everyday decisions are improving

4. Multimedia

5. Business and Personal Use

6. Person to Person

7. Future of Cell Phones

8. Thanks For Your Time Questions?