2. Sponsored by the California Department of Health Services, Tobacco Control Section Communication & Media Strategies for the Enforcement Campaign Communication & Media Strategies for the Enforcement Campaign Montebello Police Department Corporal Kelly Gordon Montebello Police Department Corporal Kelly Gordon Tales From the Trenches/ Lessons Learned

3. Sponsored by the California Department of Health Services, Tobacco Control Section Determine who your resources are: Law Enforcement Agencies Communications Assistance Project TALC Local Lead Agency District Attorney’s Office BREATH Other grantees Determine who your resources are: Law Enforcement Agencies Communications Assistance Project TALC Local Lead Agency District Attorney’s Office BREATH Other grantees Getting Started

4. Sponsored by the California Department of Health Services, Tobacco Control Section Set the guidelines for your agency’s program Timeline Know your agency’s press policy Is there a local reporter who works with your agency on a regular basis (call them) Set the guidelines for your agency’s program Timeline Know your agency’s press policy Is there a local reporter who works with your agency on a regular basis (call them)

5. Sponsored by the California Department of Health Services, Tobacco Control Section Contact the local chamber of commerce Contact the school district’s TUPE coordinator BECOME EDUCATED WITH TOBACCO LAWS AND CURRENT ISSUES!!!!!!!!!!!!!! Contact the local chamber of commerce Contact the school district’s TUPE coordinator BECOME EDUCATED WITH TOBACCO LAWS AND CURRENT ISSUES!!!!!!!!!!!!!!

6. Sponsored by the California Department of Health Services, Tobacco Control Section Decide what message you are trying to send Introducing the program Announcing an upcoming operation Releasing the results of an operation Public Service Announcement Decide what message you are trying to send Introducing the program Announcing an upcoming operation Releasing the results of an operation Public Service Announcement Drafting a Press Release

7. Sponsored by the California Department of Health Services, Tobacco Control Section Use your resources Don’t re-invent the wheel Call the Communications Assistance Project for help Tobacco Education Clearinghouse of California (TECC) has materials available Use your resources Don’t re-invent the wheel Call the Communications Assistance Project for help Tobacco Education Clearinghouse of California (TECC) has materials available

8. Sponsored by the California Department of Health Services, Tobacco Control Section Write down the facts you want to include in the press release Use the information gained to draft a press release Remember you are not writing a police report Follow a format suggested by the Communications Assistance Project or another resource Write down the facts you want to include in the press release Use the information gained to draft a press release Remember you are not writing a police report Follow a format suggested by the Communications Assistance Project or another resource

9. Sponsored by the California Department of Health Services, Tobacco Control Section Have it approved by your agency according to policy Know press deadlines Try for a slow news day Fax it Have it approved by your agency according to policy Know press deadlines Try for a slow news day Fax it

10. Sponsored by the California Department of Health Services, Tobacco Control Section Local press contact Local papers (larger papers probably won’t use it unless you can market it as a public relations piece) AM news stations Chamber of Commerce The Chamber of Commerce and local paper published articles for me Local press contact Local papers (larger papers probably won’t use it unless you can market it as a public relations piece) AM news stations Chamber of Commerce The Chamber of Commerce and local paper published articles for me Who to Send the Press Release To

11. Sponsored by the California Department of Health Services, Tobacco Control Section Presentations BE EDUCATED Know your audience Professional presentation (power point) Have a handout with the facts To the point Don’t spend your time preaching about how bad tobacco is, focus on the laws BE EDUCATED Know your audience Professional presentation (power point) Have a handout with the facts To the point Don’t spend your time preaching about how bad tobacco is, focus on the laws

12. Sponsored by the California Department of Health Services, Tobacco Control Section Lessons Learned BE EDUCATED!!!!!!!!!!!!!!!!!!!!!!! Use your resources, help is out there, use it Take the time to do presentations Respond to request from others Work with your Local Lead Agency Educate the District Attorney’s Office BE EDUCATED!!!!!!!!!!!!!!!!!!!!!!! Use your resources, help is out there, use it Take the time to do presentations Respond to request from others Work with your Local Lead Agency Educate the District Attorney’s Office

13. Sponsored by the California Department of Health Services, Tobacco Control Section