1. New Media New Style...... New Communications Maxim Behar CEO M3 Communications Group, Inc. 19 May 2010, 19 May 2010, Moscow, Russia

2. The world had changed a lot for the past 5 years... a lot.... why is that?

3. Because... the way we communicate has changed entirely...... changed like we live on a different Planet!

4. Do not forget... in the Public Relations business we have two basic words...... only two!

5. The first one is...... Public

6. And the second is...... Relations

7. So... how it was...... 15 years ago.

8. It was like that: - Press Release - Press Conferences - Press events - Openings, Anniversaries, Product presentations...for Press - Press weekends, press corners, press....depending....

9. Where are they now?...press, press, press, press, press, press...

10. The Press is dead!

11. The press is now substituted by.... Social networks

12. A couple of main things the social networks have already changed...

13. 1. Everyone is Public (already)

14. 2. Everyone is a Journalist (because everyone has media )

15. 3. Everyone is a Public Relations expert (because the purpose they have is to promote themselves)

16. Who is Online?

17. Online on the Planet Earth Dec 31, 2000 - Dec 31, 2009 Africa - 4,4 Mln - 67 Mln (1392 %) Asia - 114 Mln - 738 Mln (545%) Europe - 105 Mln - 418 Mln (297%) Middle East - 3.3 Mln - 57 Mln (1642%) North America - 108 Mln - 253 Mln (134%) South America/ Carr- 18 Mln - 179 Mln (890 %) Oceania/ Australia - 8 Mln - 21Mln (380%) Total: 360 Mln - 1, 7 Bln (380%) 25, 6 % of World’s population

18. - Top 5 countries in the world according to the population....

19. State ranking in the world now:) (By population, February 2010, Wikipedia) 1.China - 1.335 Bln 2. India - 1.17Bln 3. Facebook - 380 Mln 4. USA - 308 Mln 5. My Space - 275 Mln

20. The main principles doing PR 2.0.3xS Speed Simplicity Self Confidence

21. Advantages All-in-one concept Huge target audience - up to 4B Immediate spread the message Visuals, audio & text reach the audience Ability to edit messages, to change them and also to add value to them - forums, opinions... Powerful tool to communicate in real time Mistakes occur much more often Quite different languages - offline and online in different ways... Needs much more preparation and quick-in-a-minute reaction at all levels: company, PR consultants, media Disadvantages

22. Risks of doing PR online....

23. 1. Using Social Networks as easy Spam machines 2. Mixing the target audiences, just mislead by a number of users 3. Not understanding the difference between blogs, forums and social networks

24. The three never in Web 2.0. communications: Never use Social networks for direct marketing Never approach people without knowing them, unless you have a very special reason Never hide yourself when in social network

25. The main laws doing PR 2.0. 1. Be honest 2. Be exact to each word 3. Be always online

26. The modern online communications is a huge booster to the PR business all over the world... It brings changes which PR had never seen before, and makes it unique and really needed by all

27. New things are coming... The old will disappear...

28. Coming.... - 24 Hours availability on line - 365 days mobility all over the world - 5 minutes standard (respond to emails always within 5 minutes)

29. Outgoing... - Printed media - Lobbying - Press conferences

30. a couple of main things the social networks have already changed...

31. and last, but not the least... - everyone speaks English, but speaks it in many different ways: one way when in person, another via emails, a third way when on Skype, a fourth one on Facebook, and a fifth one when writing SMS...

32. The main difference in the future: PR will be a less local and more international business, since... MEDIA is already more international and less local... BE READY for a new world!.

33. Thank you for your attention!

34. AskMaxim! Now and later at: and later at: max@m3bg.com or at... Facebook;)