1. “EVENT PLANNING TIPS FROM AN EXPERT” “EVENT PLANNING TIPS FROM AN EXPERT” JORGE ZURITA’S “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Y YY Your regular source of expertise

2. JORGE ZURITA “EVENT PLANNING TIPS FROM AN EXPERT” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Y YY Your regular source of expertise

3. “TODAY WE WILL GIVE YOU SOME INFORMATION, SOME NUGGETS, AND SOME KEY POINTS ABOUT HOW YOU CAN UTILIZE PUBLIC RELATIONS MORE EFFECTIVELY.” “EVENT PLANNING TIPS FROM AN EXPERT” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

4. 1)THE NAME OF THE GAME IN REGARDS TO NETWORKING AND PUBLIC RELATIONS IS “EXPOSURE”. 2) THE MORE YOU GET NOTICED BY POTENTIAL AND EXISTING CLIENTS, THE MORE YOUR BUSINESS IS GOING TO GROW. 3) AND IT’S IMPORTANT TO HAVE DIFFERENT LINES IN THE WATER WHILE YOU’RE BUILDING YOUR BUSINESS. “EVENT PLANNING TIPS FROM AN EXPERT” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

5. Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” President SLK Creative SLK Creative WITH MORE THAN 20 YEARS OF JOURNALISM EXPERIENCE, SHE IS THE PRESIDENT OF SLK CREATIVE, A COMPANY SPECIALIZING IN MARKETING, PUBLIC RELATIONS AND BUSINESS DEVELOPMENT, FOCUSING ON THE SPECIAL EVENT INDUSTRY. “EVENT PLANNING TIPS FROM AN EXPERT” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

6. WHAT REALLY STARTED THIS WHOLE PROCESS FOR YOU IN REGARDS TO BECOMING INTERESTED AND GETTING INVOLVED IN MARKETING, PUBLIC RELATIONS AND BUSINESS ADVISORY AIMED AT HELPING SPECIAL EVENT BUSINESSES? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

7. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business”  When I moved to Florida, I got involved in the special event industry for 4 years when I was the editor in chief of BIZBASH, a well known special events magazine.  I left BIZBASH in 2006, but couldn’t get over the industry that I learned to love so much.  A lot of the local companies in Miami asked for my help to get their events publicized -- they needed help to get their names out there -- there’s so much competition. © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

8. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” WHAT KEY BENEFITS CAN A LARGE CORPORATION, A MEDIUM SIZED COMPANY, OR AN INDEPENDENT BUSINESS PERSON RECEIVE FROM A PUBLIC RELATIONS AND MARKETING CAMPAIGN? © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

9. “First and foremost is representation. It’s important to have a P.R. firm as a part of your company’s strategy to help get the word out to people who can help you to grow.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

10. BUT WHAT ABOUT SOMEONE WHO HAS HIS OWN HOME-BASED EVENT PLANNING BUSINESS? WHAT ARE SOME OF THE STEPS THAT THEY SHOULD TAKE TO RUN A POWERFUL AND EFFECTIVE PR CAMPAIGN? PROBABLY A LOT OF PEOPLE DON’T KNOW THE PROCESS WHEN THEY ARE IN THE EARLY STAGES OF THEIR BUSINESS. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

11.  Before you go anywhere, know who you are. You have to have an image, both personally and professionally.  Then you begin to develop the basic information for a press kit. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” Steps That You Should Do © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

12. IT’S INCREDIBLE HOW A SMALL COMPANY CAN BE COMPETING AGAINST A LARGER, MORE ESTABLISHED COMPANY. BOTH ARE TRYING TO GET THE SAME CUSTOMERS AND TO GENERATE AS MUCH ATTENTION AS POSSIBLE FOR THEMSELVES. HOW CAN A SMALLER COMPANY PENETRATE THE MARKET AND WIN THE SAME OPPORTUNITIES THAT THE LARGER COMPANY IS VYING FOR? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

13. Keep bidding! The more people hear about you, the more they are going to be curious about you. And the more curious they become, the more they will want to check your company out. Keep bidding! The more people hear about you, the more they are going to be curious about you. And the more curious they become, the more they will want to check your company out. Nobody knows how big anybody truly is. Everybody is a competitor, especially in today’s economy. Nobody knows how big anybody truly is. Everybody is a competitor, especially in today’s economy. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

14. WHAT KIND OF PROMOTION OR PUBLIC RELATIONS SERVICES SHOULD A SMALL BUSINESS OR AN INDIVIDUAL GET FROM A CONSULTING FIRM TO GET THE NECESSARY EXPOSURE? TELL US ABOUT PRESS KITS, PRESS RELEASES, COMPANY PROFILES, MEDIA PLACEMENT, TELEVISION APPEARANCES, AND RADIO INTERVIEWS. WHAT WOULD BE THE BEST WAY TO START? WHAT WOULD BE THE FIRST STEP TO TAKE FOR SOMEONE THAT HASN’T DONE ANY OF THESE THINGS IN THE PAST? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

15. Know who you are and create an image. Know who you are and create an image. Capitalize on your best assets, and realize what your weaknesses are. Capitalize on your best assets, and realize what your weaknesses are. Your logo and your business card are the very first things that people see after they see you. Your logo and your business card are the very first things that people see after they see you. “EVENT PLANNING TIPS FROM AN EXPERT” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

16. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” Press Kit Press Kit The basic ingredient to your Press Kit is your bio, with your logo, and a write-up about you along with your photo. © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

17. HOW EXACTLY DO YOU HELP PEOPLE DEVELOP A CONSISTENT MESSAGE, SO THEY CAN GO OUT AND BE READ, HEARD AND SEEN ON THE MEDIA? ARE THERE SOME KEY POINTS THAT YOU CAN MENTION TO HELP OUR SUBSCRIBERS UNDERSTAND THIS PROCESS? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

18.  We do write scripts. We talk about which programs we want appear on, how we want to do it, and then as we are writing, we write in that personality.  Let’s say we’re doing a press release for a new company. We talk about our targeted clients, events we’ve just completed, and where we are located. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

19. “As long as you keep saying the same message over and over again that is how we build consistency. It’s up to you to take that advice and live it.” “ You have to live it, breathe it, eat it and sleep it in your press releases.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

20. OUR SUBSCRIBERS ARE PLANNING AND PRODUCING EVENTS ON A REGULAR BASIS AS THE MAIN PART OF THEIR BUSINESSES, SO HOW CAN THEY GET THE MOST OUT OF THEIR OWN BUSINESS, HOW CAN THEY BENEFIT, IN TERMS OF MARKETING AND PUBLIC RELATIONS, BY UTILIZING THE VERY EVENTS THEY ORGANIZE AND PRODUCE FOR THEIR CLIENTS? IS THAT EVEN POSSIBLE? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

21. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” For what we’re doing, it’s the preferred method. Once you’ve done a great event, first and foremost, you must take photos, but then make sure you get your client’s permission. We then create a post event press release that explains and excites magazine writers, editors, etc. It would talk about who, where, when and what… © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

22. AND WHAT HAPPENS IF SOMEONE DOESN’T FEEL GOOD IN FRONT OF A CAMERA OR A MICROPHONE? HOW DO YOU HELP THEM GO OUT AND DELIVER THEIR MESSAGE IN A PROFESSIONAL MANNER? I CAN IMAGINE PEOPLE OUT THERE SAYING THINGS LIKE: “OH, NO. THAT’S NOT FOR ME. I’D RATHER DIE BEFORE BEING IN FRONT OF A CAMERA.” OR “I’M TOO SHY. I’M NOT GOOD LOOKING.” WHAT WOULD YOU TELL THEM? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

23.  “We practice: we role play, and we talk about it.”  “To get people media friendly, we talk about body movement.”  “If you have a great image and people want to know who you are, and they want to know what your business does, they are going to seek you out. “ “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

24. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” IN THIS FASCINATING INFORMATION AGE, WHAT KIND OF TOOLS DO WE HAVE AVAILABLE TO BUILD A CONSISTENT, STRONG AND PROFITABLE NETWORK? HOW CAN YOU GET THE MOST OUT OF SOCIAL MEDIA TO GET MORE BUSINESS? © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

25.  “First and foremost, blog. If you’re blogging about an amazing event, then you put in all the best details. You’re the one who can actually make yourself look incredible.”  “Start a Facebook fan page, because your fan page gets people to see what you’ve done for others.”  “Get on Twitter.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

26. PLEASE SHARE WITH US HOW TO DEAL WITH THE PRESS. CAN YOU GIVE US SOME PRACTICAL ADVICE BECAUSE I BELIEVE THAT’S A MAIN CONCERN FOR A LOT OF PEOPLE WHEN DOING PUBLIC RELATIONS. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

27. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved  “Make sure you’re only saying what you want them to print because you have no control of what they are going to say after you’ve given your interview.”  “Do your homework. Know what kind of a writer or reporter you’re dealing with, and be sure that you know who they are what they do.” www.EventPlanningMasters.com Your regular source of Expertise

28. WHAT STEPS WOULD BE GOOD FOR OUR EVENT PROFESSIONALS THAT ARE BEGINNING THEIR OWN BUSINESS? WHAT WOULD BE GOOD ADVICE YOU CAN SHARE WITH THEM THAT THEY CAN FOLLOW TO START BUILDING THEIR BRAND? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

29.  “Before you go public with anything have an internal plan in your head, and write it on paper. “  “It’s your business strategy or marketing plan, imaging and branding, logo, business card and website.”  “Start networking. It’s so important to get out there because the more you present your company, your brand, and your product, the more people see it.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

30. ONE OF THE MOST COMMON QUESTIONS WE GET FROM PEOPLE INTERESTED IN HAVING PR FOR THEIR SMALL EVENT BUSINESS IS HOW DO I GET MY FIRST PR CAMPAIGN, HOW DO I GET NOTICED ON A SHOE-STRING BUDGET? IS THERE SUCH A THING AS FREE PUBLICITY? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

31. “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved “Public Relations is the act of getting known. Publicity is the result of getting known.” “It’s better to have a P.R. person or you pass it on to somebody who’s in the press versus taking out an ad.” www.EventPlanningMasters.com Your regular source of Expertise

32. WHY DID YOU DECIDE TO TARGET YOUR SERVICES TO THE SPECIAL EVENT BUSINESS? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

33. The reason I did it was because of BIZBASH, and I fell in love with this industry. It’s dynamic, and it takes every aspect of hundred of fields.”  “The reason I did it was because of BIZBASH, and I fell in love with this industry. It’s dynamic, and it takes every aspect of hundred of fields.”  “So when I saw many companies that needed help, I went from the editorial side to getting involved with people and their (events) businesses,”  “I love special events. Why not help these companies get the editorials that they deserve.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

34. SHARI, WHAT WOULD YOU SAY IS YOUR UNIQUE SELLING PROPOSITION? WHAT MAKES YOU DIFFERENT, AND HOW CAN OUR LISTENERS DEVELOP THEIR OWN UNIQUE SELLING PROPOSITION? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

35. “Find out what your niche is, if you are an event planner or décor person, who do you want to be involves with, and who do you want to know.“ “Utilize everything to build your brand. Anything that makes you different, capitalize upon it. Turn it in a direction where people will see it the best and then use it.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

36. WHAT MOTIVATES YOU THE MOST IN THIS BUSINESS? WHAT MAKES YOU FEEL REALLY GOOD ABOUT YOUR WORK AND WHY? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

37. “Wanting others to succeed! Knowing that behind the scene, I was the one who helped them to look the way they do -- that I introduced them to somebody who gave them a big account. I love watching little businesses grow; it makes my heart flow.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

38. AND WHAT DO YOU LIKE THE LEAST ABOUT WHAT YOU DO AND WHY? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

39. “It’s lack of communication. When someone contracts me, they have to talk to me. I’m willing to understand, to listen and actively be in it. I can’t make up stuff because we don’t lie about what we do.” “So if you’ve got an event, if you have a new product, let me know and then we can act upon it.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

40. HOW MUCH WOULD SOMETHING LIKE THIS COST -- THE BASICS -- BECAUSE PEOPLE MAY WONDER HOW MUCH WILL THEY PAY FOR SUCH SERVICES? IT SOUNDS INTERESTING -- IT SOUNDS PROMISING -- BUT HOW MUCH WILL IT COST? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

41. “We customize and talk to people about what they can afford, and then we adjust our services accordingly. Usually it’s no less than $1,500 a month.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

42. DO YOU THINK ANYONE CAN SUCCEED IN SPECIAL EVENT PRODUCTION? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

43. “If you have the talent and the drive and the wherewithal, absolutely. I believe if you’ve got a good team around you and you believe in your product, your company and what you do, you absolutely can succeed.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

44. PLEASE TELL US HOW CAN OUR SUBSRCIBERS FIND OUT MORE ABOUT YOU, YOUR BUSINESS, AND YOUR BLOG? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

45. Shari Lynn Rothstein-Kramer President, SLK Creative Miami Beach www.slkcreative.com Twitter at http://twitter.com/slkcreative ISES South Florida/Caribbean Chapter Director, Communications http://twitter.com/slkcreative email : shari@slkcreative.com email : shari@slkcreative.com “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

46. BEFORE WE FINISH WITH THIS INTERVIEW, IN YOUR PERSONAL OPINION, WHAT’S THE NUMBER ONE SECRET TO BEING SUCCESSFUL AS AN EVENT PROFESSIONAL? “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

47.  “ There is no secret. It’s talent. It’s dedication. And it’s who you know, too. You also need to have the goods to back it all up. Working hard.” “EVENT PLANNING TIPS FROM AN EXPERT” Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise

48. “EVENT PLANNING TIPS FROM AN EXPERT” THANK YOU VERY MUCH FOR YOUR VALUABLE CONTRIBUTION. WE ARE SURE IT’S GOING BENEFIT ALL OF US! GOOD BYE, SHARI, GOODBYE EVERYBODY HAVE A GREAT EVENT! Shari Lynn Rothstein “On PR and Imaging for Event Business” “On PR and Imaging for Event Business” © Reaching Goals, Inc. – All Rights Reserved www.EventPlanningMasters.com Your regular source of Expertise