2.  Express the decreasing influence of a culture with increasing distance from the center of the cultural region. 1. Core – Centralized zone of concentration “most pure” 2. Domain – Dominate but less intense 3. Sphere – outer zone of influence.

4. 1. One’s culture core can lie within another culture’s sphere. 2. Transition can be abrupt. (barriers)

5.  Cultural Diffusion: the spreading of a cultural trait (material object, idea, or behavior pattern) from one society to another  Diffusion can also be viewed as a cultural ‘exchange’

6.  Foods: Chinese, Mexican, Indian

7.  Baseball  Baseball was developed into the game it is now in the U.S. in the late 18 th century.  What is the common saying here in the US? “As American as ___________ “

9.  The place of origin of any culture group whose developed systems of livelihood and life created a distinctive cultural landscape.

10.  Acculturation: Occurs when a society changes because it accepts or adopts an innovation. VS.

11.  Innovation: Taking existing technology and resources and creating something new to meet a need.

12. Let’s Refresh…  Diffusion – is the process by which a characteristic spreads across from one place to another over time.  The place from which an innovation originates is called a hearth (node).  http://www.ou.edu/deptcomm/dodjcc/groups/99A2/theories.htm http://www.ou.edu/deptcomm/dodjcc/groups/99A2/theories.htm Innovators Majority Adaptors Laggards

13. Football (soccer) Football (rugby union) Football (American Football) Football (Australian Rules Football) Football (rugby) Football (rugby league) Rugby College 1823

14. Cheyenne, WY 7300 miles

16. Can range from language spoken to games played

17. 1884 - A New Zealand team in New South Wales used a Maori war cry to introduce itself to its opponents before each of its matches. A Sydney newspaper reported: "The sound given in good time and union by 18 pairs of powerful lungs was sometimes tremendous. The NSW men declared it was hardly fair of the visitors to frighten them out of their wits before the game began." Ka mate! Ka mate! Ka ora! Ka ora! Ka mate! Ka mate! Ka ora! Ka ora! Tenei te tangata puhuru huru Nana nei i tiki mai Whakawhiti te ra A upa … ne! ka upa … ne! A upane kaupane whiti te ra! Hi! I die! I die! I live! I live! I die! I die! I live! I live! This is the hairy man Who fetched the Sun And caused it to shine again One upward step! Another upward step! An upward step, another … the Sun shines!

18. http://www.youtube.com/watch?v=A69Z8fCpuAI http://www.youtube.com/watch?v=vebdLynhQMk http://www.youtube.com/watch?v=AiVWlWhK5Vg

19.  The spread of an idea through physical movement of people from one place to another is termed relocation diffusion. When people move, they carry with them their culture, language, religion and ethnicity.

20.  Involves the spread of an item or idea from one place to others.  Hierarchical Diffusion  Contagious Diffusion  Stimulus Diffusion

21. spread of an idea through an established structure usually from people or areas of power down to other people or areas Examples: iPhones (as do most new technologies) diffused hierarchically iPhones, though cheaper, may still be too expensive for most consumers to buy; therefore diffusing hierarchically AIDS is typically viewed as hierarchical because if its historically distinctive URBAN to URBAN diffusion pattern Fashion trends diffuse classically from URBAN to URBAN area

23.  A fundamental idea, though not the specific trait itself, stimulates imitative behavior within a receptive population. So basically… people receives a culture element from another but gives it a new and unique form https://www.youtube.com/watch?v=ucifHYD32VM

24. YouTube Video that recaps what you just learned http://www.youtube.com/watch?v=qBu6jKJg5So http://www.youtube.com/watch?v=qBu6jKJg5So

25. ► ‘A’ is relocation diffusion as the goes. ► ‘A’ is relocation diffusion as the person goes. ► ‘B’ is expansion diffusion as the moves or transports. ► ‘B’ is expansion diffusion as the idea/trait moves or transports.

26.  Expansion Diffusion  Contagious  Does not need have a specific pre-existing structure for transmission  Disease contagion is a prime example  Don’t forget the orange scent spreading around the room  Hierarchical  requires a pre-established structure to channel the flow ('chain of command' or network of power)  Relocation Diffusion  Movement of people and things  Europeans moved to the Americas and brought their culture with them

27.  New cultural traits emerge as a cultural hybrid of two distinct parent traits.  Gradual transition – FOR EXAMPLE: Southeast Asia food – curry Thai to soy – based Chinese cuisine