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Podcasting Corey Pudhorodsky www.501c3cast.com January 28, 2009 Conference Call: 866-740-1260 Access Code: 6339392.

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Presentation on theme: "Podcasting Corey Pudhorodsky www.501c3cast.com January 28, 2009 Conference Call: 866-740-1260 Access Code: 6339392."— Presentation transcript:

1 Podcasting Corey Pudhorodsky www.501c3cast.com January 28, 2009 Conference Call: 866-740-1260 Access Code: 6339392

2 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 You are being recorded This seminar will be available on the TechSoup & NTEN websites: –www.techsoup.org/go/webinarswww.techsoup.org/go/webinars –www.nten.org/events/past/webinarwww.nten.org/events/past/webinar You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: –tinyurl.com/bl42bjtinyurl.com/bl42bj

4 Podcasting Corey Pudhorodsky www.501c3cast.com January 28, 2009

5 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Determine Your Audience Your Constituents New Supporters Existing Podcasts Podcast Listeners http://www.flickr.com/photos/fortinbras/2948203082/

6 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Podcast Listeners Jan 2008 = 33 million digital audio listeners Male and Female and All Ages Well-educated and Well-to-do Spend time online and make online purchases http://cache.gizmodo.com/assets/images/gizmodo/2008/07/zune_tatoo_guy_steven_smith_3.jpg

7 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Be Unique Flickr: Marie(RedFlynn)

8 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Building the Podcast Planning Recording Editing Hosting Promoting Metrics http://www.flickr.com/photos/paws_and_toes/561711674/

9 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Planning Scheduling Participants/Hosts Script Effects/Music Announcements and Acknowledgements http://www.flickr.com/photos/mmmazzoni/43746579/

10 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Recording Environmental Considerations Hardware Software Vs. http://www.flickr.com/photos/8554696@N03/2465601346/ http://www.flickr.com/photos/bruhsam/3166560443/

11 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Hardware Options USB Headset Dynamic or Condenser Mics Soundboard Mobile Devices Video Recording

12 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Software Audacity Garage Band (Mac) Sony Sound Forge Adobe Audition Levelator Skype –Pamela –Hot Recorder –Audio Hijack Pro

13 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Editing Content and Engagement Verbal Ticks and Mistakes Volume, Levels and Compression Timing and Fades Creating the MP3 File “All conditioned things are impermanent, and of the nature to arise and pass away.”

14 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Editing: Basic Functions Selection, Cut, Paste Silence Amplify Fade In/Out Compressor Import Export as mp3

15 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Hosting

16 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Promotion and Sharing iTunes Podcast Pickle Podcast Alley Odeo Social Networks Others? http://www.flickr.com/photos/14589496@N05/2371165319/

17 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Metrics and Ratings

18 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Back to the Storytelling… 7 Elements of Digital Storytelling: 1.Point (of View) 2.Dramatic Question 3.Emotional Content 4.The Gift of Your Voice 5.The Power of the Soundtrack 6.Economy 7.Pacing http://www.storycenter.org/cookbook.html

19 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 1: Point of View Communicate a realization http://www.flickr.com/photos/mrhayata/384710377/

20 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 2: Dramatic Question What are people asking if your organization can help solve? http://www.flickr.com/photos/mundane_joy/3189466060/

21 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 3: Emotional Content Story of Rebirth Allow people to relate it with their everyday life. http://www.flickr.com/photos/jodigreen/2750463369/

22 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 4: Your Voice Experiment and get comfortable with your voice. Listen to yourself in different locations saying different things. http://www.flickr.com/photos/yugen/2966490322/

23 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 5: Soundtrack Let music help tell your story. Keep it “podsafe” Music.podshow.com www.iodalliance.com Or local artist who support your org! http://www.flickr.com/photos/gsimmonsonca/2552103027/

24 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 6: Economy Describe what they can’t see, but also let your listeners paint the picture themselves. http://www.flickr.com/photos/32612963@N05/3224846856/

25 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 7: Pacing Change voices Breaks Silence Volume (but be careful) Rhythm http://www.flickr.com/photos/sidehike/461189646/

26 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 What’s Missing from Your Message? Stories that have not been told? Events that are not being captured? Ideas that are not being shared? Actions that have no call to motivate? http://www.flickr.com/photos/zen/197504832/

27 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Examples and Cases Support and Build Community 1)Talk for Memories: Alzheimer Society of OntarioTalk for Memories 2)Overeaters Anonymous: http://oablogger.wordpress.com/ http://oablogger.wordpress.com/ Educate, Deliver Services 1)Missouri Botanical Gardens: Who is Niki? Self Guided ToursWho is Niki? Self Guided Tours 2)Panhandle-Plains Historical Museum: Connection Cast Connection Cast 3)ABA Podcasts: Educational ProgramsEducational Programs Raise Awareness 1)Surfrider Foundation: On the BeachOn the Beach 2)WaterAid PodcastWaterAid Podcast Virtual Events and Increase Reach 1)Clinton Foundation Speeches PodcastClinton Foundation Speeches Podcast 2)Granted Wish Foundation: Special Events HighlightsSpecial Events Highlights

28 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Questions and Wrap-Up For more information: –http://www.wearemedia.org/Tool+Box+Podcastinghttp://www.wearemedia.org/Tool+Box+Podcasting Continue the discussion in the Emerging Technologies Forum: –tinyurl.com/bl42bjtinyurl.com/bl42bj Contact Info: –501c3Cast@gmail.com501c3Cast@gmail.com –www.501c3cast.comwww.501c3cast.com –Twitter: @CoreyPud@CoreyPud

29 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Questions & Conversations NTEN –nten.org –nten.org/blog TechSoup –techsoup.org –techsoup.org/learningcenter/index.cfm NetSquared –netsquared.org –Netsquared.org/blog

30 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Join us at the NTC! http://nten.org/ntc

31 Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: 866-740-1260 Access Code: 6339392 Storytelling & Social Media: 5-Part Series Video Creation –2/4/2009 11am Pacific Creating Social Buzz –2/11/2009 11am Pacific Social Media ROI –2/18/2009 11am Pacific

32 Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.

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