1. Experience from one MH Dealer/ Community Owner www.HamesHomes.com 1

2.  Started as a street dealership In 1969  Now 3 generation family business  Purchased 3 communities, built 2 more  1360 sites in Eastern Iowa  88-90% occupancy  Owner-occupied homes, no rentals www.HamesHomes.com2

3.  Separate sales and community staff  Service department refurbishes pre-owned homes  Actively involved in Iowa Manufactured Housing Assoc.  Listing service  In house insurance agency  Captive finance company www.HamesHomes.com3

4. 1. Brand Recognition 2. Website – Setup 3. Buyers Need to Find Your Website 4. Keep Buyers on Your Website 5. Maintain Your Website 6. Create a Mobile Website 7. Continually Communicate with Customers 8. Blogs 9. Social Media 10. Finance Homes with Captive Finance www.HamesHomes.com4

5.  Have a logo  Catchy phrase  Consistency!  Trademark it if you can  Use it in ALL advertising, print, radio, internet, business cards, letterhead  Answer the phone that way www.HamesHomes.com5

6.  Inexpensive and universal way to advertise  88-97 % of people look for local products online first  Purpose is to drive sales to your community. www.HamesHomes.com 6

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8. Do It YourselfHire a Website Developer  Get a good website name, can be your community  Can be your slogan  Inexpensive godaddy.com, eHost.com, etc.  Keep it updated!  Hames uses Informatics in Cedar Rapids, Iowa  More expensive, more features  Informatics handles email  We update content www.HamesHomes.com8

9.  Be found on the internet!  When people search for you, you want to be top on the page. www.HamesHomes.com 9

10.  How to buyers look for you?  Know your key phrases and use them over and over again  Google looks for key phrases – content is king Mobile home park in Cedar Rapids Manufactured home dealers Marion Iowa Mobile homes for sale West Branch www.HamesHomes.com10

11. Deep Site Analysis found that of internet users who ended up at www. HamesHomes.com: 82% used the phrase “mobile home” 18% used the phrase “manufactured home” or something else www.HamesHomes.com11

12.  Used for search engine optimization  Testimonials on your web site  Review sites like yelp.com, google.com, yellowbook.com  Better Business Bureau  Facebook www.HamesHomes.com12

13.  Link to your manufacturers’ websites  Make sure your manufacturers’ websites are linked to yours  Link to relevant content, but not too much  Write descriptions with your pictures, these are also looked at by search engines. www.HamesHomes.com13

14.  Lots of Pictures ◦ homes ◦ residents ◦ employees  Don’t need permission for homes and employees  Do need permission from residents  Video  All Hames commercials from 1970s to today converted to digital www.HamesHomes.com14

15.  Hames puts.pdf links on our website: ◦ Community application ◦ Rules ◦ Newsletters  Add customer testimonials  Spanish or other languages if needed www.HamesHomes.com15

16.  Pictures and contact information for staff  Online employment application  CONTACT US easy-to-find  Search function for your home inventory www.HamesHomes.com16

17.  Make it easy to change  Register domain name for 3 years, Google gives more SEO (Search Engine Optimization) credit  The more you update your content, the more search engines can find you  Hames has a “news” box on our home page for current events. www.HamesHomes.com17

18. Studies show most people would rather give up coffee, alcohol and sex before giving up their smart phones for a week. www.HamesHomes.com18

19.  60% of mobile searches result in a contact to a business within an hour  3 of 4 users have used a business they found on their smart phones www.HamesHomes.com19

20.  Maintain a BLOG - short for “web log”  Make sure your blog is on your site  Decide on who your audience is: we target homebuyers  Use key phrases over and over. This helps search engines find you www.HamesHomes.com20

21.  Keep track of analytics on blogs to see which ones people look at a lot www.HamesHomes.com21

22. www.HamesHomes.com Jason and his fiancée, Amanda, had good jobs and were looking for a place to live. Unimpressed by monthly rent prices for apartments, they came to the Hames Mobile Home dealership for other options. They selected a pre-owned, single-sectional mobile home from our dealership which was perfect for their housing needs. The best part: Mike and Amanda are only 20 years old. When they are 27, they will own their own mobile home ! Hames is one of the oldest and best-respected mobile home dealers in Iowa. 22

23.  Use links in your blog to keep your customers on your website. www.HamesHomes.com View our model homes at Grand View manufactured home community at 5410 Wabash St. SW in Cedar Rapids. Call us today at 319-377-4863 or contact us online.model homes 5410 Wabash St. SW in Cedar Rapidscontact us 23

24.  Have a way for people to respond with comments  ASK people to comment  Make sure you can “approve” the comments first!  Make it long enough to be interesting and short enough to be readable (suggest 150 to 250 words)  http://www.hameshomes.com/Blog/20150518/39/What- your-Manufactured-Home-Would-Like-to-Tell-You.aspx http://www.hameshomes.com/Blog/20150518/39/What- your-Manufactured-Home-Would-Like-to-Tell-You.aspx www.HamesHomes.com24

25.  27% of time online is spent on social media  Reply to user comments and be professional  Post often  Use lots of pictures  Video, too www.HamesHomes.com25

26.  “Friend” us on Hames Homes page  We post about every two weeks  Links back to our website  Posts about events  Mentions and links to our blogs  Staff changes  New features in communities “Disc Golf” www.HamesHomes.com26

27.  We post weekly  Quick tweets about new homes for sale  Don’t forget the pictures!  Follow organizations that are relevant to your company – manufacturers, vendors, local parks and recreation events  Ask them to follow you on Twitter www.HamesHomes.com27

28.  LinkedIn  Google Plus- Like Facebook  Google My Business www.HamesHomes.com28

29.  Speak with one voice  Write, edit, re-read and edit again, before posting  Post on Friday afternoons, most people are on social media  Use pictures and video www.HamesHomes.com29

30.  ASK your customers how they found you on the internet.  Google Analytics  What pages do customers come to first? You’re never done with a website! www.HamesHomes.com30

31.  “Responsive design” makes your website easily seen on any device in any size  Google AdWords (pay to get your name first)  Live Chat  Instagram, Snap Chat, Pinterest  Website for community residents, bulletin board, announcements, classified ads www.HamesHomes.com31

32.  Circle Finance, LLC, formed in 2010 as a separate company  Licensed in the state of Iowa  SAFE and Dodd-Frank Act compliant www.HamesHomes.com32

33.  Hames dealership sells 60-70 homes per year, most go into Hames communities  About a third are captive financed  10-12% interest, max allowed by Dodd-Frank  Fixed rate  Up to 10 years www.HamesHomes.com33

34.  In-house credit scoring system that takes into account:  Credit score  Income  Debt  Down payment  Job stability  Low delinquency and foreclosure rate www.HamesHomes.com34

35. www.HamesHomes.com35

36. Barbara Hames-Bryant President, Hames Communities LLC NMLS #366201 640 Marion Blvd., Marion, IA 52302 Ph. (319) 377-4863 Fax (319) 377-9085 www.hameshomes.com barbara.hames@hameshomes.com www.HamesHomes.com36