1. Subject Line Testing Examples – March 2011 27 April 2011 Maria Khaleel

2. Email Subject Line Quiz (1 of 10) Subject LineSent DateEmails Sent [Field: First Name], Discover How to Manage Mixed Workloads with Oracle Exadata 3-Mar-117501 Lower Your IT Costs by Managing Mixed Workloads with Oracle Exadata 3-Mar-1132928 Learn the Best Way to Manage Mixed Workloads on a Private Cloud 3-Mar-1115921 Open Rate 3.6 9 9.1 WinnerSent DateEmails Sent Open Rate Learn the Best Way to Manage Mixed Workloads on a Private Cloud 8-Mar-111024534.7

3. Email Subject Line Quiz (2 of 10) Subject LineSent DateEmails Sent Announcing Oracle's AutoVue New Release, Webcast now available! 22-Mar-112501 Oracle's AutoVue New Release 20.1 Webcast. Don't miss it! 22-Mar-112483 Oracle's AutoVue Release 20.1 Webcast, listen now for latest updates! 22-Mar-112498 Open Rate 3.9* 6.5* 7.7* Winner Sent DateEmails Sent Open Rate Announcing Oracle's AutoVue New Release, Webcast now available! 29-Mar-1123927.6 *Open Rate has changed over time

4. Email Subject Line Quiz (3 of 10) Subject LineSent DateEmails Sent Webcast: MySQL Referenzarchitekturen für skalierbare Web-Infrastrukturen 2-Mar-112499 Webseminar: MySQL Referenzarchitekturen für skal. Web-Infrastrukturen 2-Mar-112501 Webseminar: MySQL Referenzarchitekturen für Web- Infrastrukturen 2-Mar-112501 Open Rate 13.5 14.5 13.2 WinnerSent DateEmails Sent Open Rate Webseminar: MySQL Referenzarchitekturen für skal. Web-Infrastrukturen 10-Mar-111992013.6

5. Email Subject Line Quiz (4 of 10) Subject LineSent DateEmails Sent Hear Oracle's CIO talk about their upgrade to Oracle Database 11g 16-Mar-111501 Behind the scenes: Oracles own upgrade to Oracle Database 11g 16-Mar-111501 Learn about Oracle's experience upgrading to Oracle Database 11g 16-Mar-111501 Open Rate 3.5 3.1 4.3 WinnerSent DateEmails Sent Open Rate Learn about Oracle's experience upgrading to Oracle Database 11g 21-Mar-1129543.5

6. Email Subject Line Quiz (5 of 10) Subject LineSent DateEmails Sent MySQL auf Windows: Leistungs- und Skalierbarkeitsverbesserungen 21-Mar-112500 MySQL auf Windows: Mehr Leistung und Skalierbarkeit21-Mar-112500 MySQL auf Windows: Wichtige Leistungs- und Skalierbarkeitsverbesserungen 21-Mar-112500 Open Rate 11.8 13.5 12.8 WinnerSent DateEmails Sent Open Rate MySQL auf Windows: Mehr Leistung und Skalierbarkeit24-Mar-111699212

7. Email Subject Line Quiz (6 of 10) Subject Line Sent DateEmails Sent Announcing Oracle's AutoVue New Release, join the live Webcast April 13. 22-Mar-112502 Oracle's AutoVue New Release 20.1 Webcast April 13. Don't miss it! 22-Mar-112491 Oracle's AutoVue Release 20.1 Webcast April 13, register today! 22-Mar-112502 Open Rate 4.7* 5* 4.8* WinnerSent DateEmails Sent Open Rate Announcing Oracle's AutoVue New Release, Webcast now available! 28-Mar-11325465 *Open Rate has changed over time

8. Email Subject Line Quiz (7 of 10) Subject LineSent DateEmails Sent Webseminar: MySQL Cluster - Neue und einfachere Verwaltungsmöglichkeiten 28-Mar-112549 MySQL Cluster - Neue und einfachere Verwaltungsmöglichkeiten 28-Mar-112551 Webcast: MySQL Cluster - Neue und einfachere Verwaltungsmöglichkeiten 28-Mar-112551 Open Rate 11.2 10.7* 11.2 WinnerSent DateEmails Sent Open Rate MySQL Cluster - Neue und einfachere Verwaltungsmöglichkeiten 31-Mar-111256211.1 *Open Rate has changed over time

9. Email Subject Line Quiz (8 of 10) Subject LineSent DateEmails Sent Live Webcast: Securing Your Enterprise Application Data 30-Mar-1110000 Live Webcast: Securing Your Sensitive Application Data30-Mar-1110000 Live Webcast: Securing Your Oracle Application Data30-Mar-119999 Open Rate 5.3 5.5 5.7 WinnerSent DateEmails Sent Open Rate Live Webcast: Securing Your Oracle Application Data5- Apr-111232707.1

10. Email Subject Line Quiz (9 of 10) Subject LineSent DateEmails Sent New Release Crystal Ball Software Now Available. Be the first to use it 31-Mar-112500 New Version Oracle Crystal Ball. Watch a free demo of new features 31-Mar-112500 Crystal Ball New Version now available. Download free trial now 31-Mar-112500 Open Rate 4.8 4.1 6.5 WinnerSent DateEmails Sent Open Rate Crystal Ball New Version now available. Download free trial now 7- Apr-111904987.1

11. Email Subject Line Quiz (10 of 10) Subject LineSent DateEmails Sent Oracle UPK Customers, here's the latest product news and websites 23-Mar-112499 Read the latest UPK Product news and access online resources 23-Mar-112499 Oracle UPK product news and UPK OpenWorld Call for Papers 23-Mar-112497 Open Rate 5.7 4.9 5.1 WinnerSent DateEmails Sent Open Rate Product news and online resources for Oracle UPK Customers. New features you should know about. 1- Apr-111142045.0 New subject line !

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