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Published byRandolph Casey Modified over 8 years ago
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‘MERICA HOUSING AND SERVICES By James Jennings
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PROBLEM On and off-campus quality housing at affordable costs Students transitioning away from parents United States Military Veterans transitioning into a civilian and student life Colleges and Universities having poorly supported veteran specialists
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PRODUCT AND SERVICE ‘Merica Housing Veteran Service Package
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‘MERICA HOUSING (B2B/B2C) High Quality Housing at low prices Price around $250/$300/$350 per apartment room/month Contract with Local VA Medical Centers to allocate a convenient location for any remedial treatments or activities. Contract Student based organizations to utilize company space on site. Schedule events to bring everyone together to build a healthier environment and to get people more aware and involved in the community. Party supply store and convenience store available with party supplies, food and drinks. (utilizes 3-D printing for mass customization)
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VETERAN SERVICE PACKAGE (B2B) Offer Veterans professional advice about medical care through the Veterans Administration. The Access, Choice, and Accountability Act of 2014 Offer Veterans professional advice about any in-state and national education benefits they may be eligible for. Montgomery G.I. Bill, Post 9/11 G.I. Bill, Buy-up Program, Vocational Rehabilitation, National Guard, Active Duty, and Reserve Tuition Assistance. Help schedule meetings with the veterans administration for veterans to receive medical evaluations or treatment Offer after-hour phone support for veterans registered in the system as a current student. Price -$50 per veteran under college contract
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MISSION STATEMENT ‘Merica Housing and Services - Giving students and veterans of the United States military, a quality living environment for their many needs at affordable costs. Helping Veterans build their future in America with as much support as we can give them.
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CUSTOMER Business to Consumer (‘Merica Housing) Students United States Military Veterans Business to Business (All Products and services) Community Colleges Universities Small Businesses
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MARKET(S) – ‘MERICA HOUSING Community Colleges/Universities 2,000 students + currently and growing rapidly Thousands of veterans, connected with the VA especially School seasonality for students Yearly (annually) for veterans.
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MARKET(S) –THE VETERAN SERVICE PACKAGE Any American Community College, annual contract (Sheridan College) Any American University, Annual Contract
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COMPETITION Veteran Service Package Internal College or University Veteran Service Centers ‘Merica Housing Other housing businesses, none in Sheridan are high quality or geared towards students or veterans On-campus housing (including Sheridan college)
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MARKETING/SALES STRATEGY Differentiated Marketing strategy for the different target markets that will care the most about this differentiated service. Low priced rent and fee’s for high quality housing and student/veteran services Extremely customer friendly, extremely patriotic and supportive of veterans and students organizations Cell Phone Application, extremely user friendly identifying rent issues, verifying and paying for rent Simple sales strategy monthly rent and annual contracts
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IMPLEMENTING, REVENUE MODEL Implementing, Start up costs – start small, grow as necessary ‘Merica Housing 250-500 units, 1 or 2 million dollar loan. Veteran Service Package Bootstrapped at very low costs Continuous revenue stream Yearly renewal of lease contracts Yearly VA service contracts Yearly Campus service contracts Single sale revenue stream Event based contracts from local populous/businesses Party supply and convenience store in main building Future services created and offered by business based on a high need.
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CASH FLOW Initial startup capital will be attained mostly by: Borrowed funds (two million dollar SBA Loan) Government business grants – at least 18 potential grants https://www.cfda.gov/index?s=program&mode=list&tab=list Capital Investment from the owner as the business settles over the years from my personal income as need be.
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CASH FLOW BREAKDOWN Year 1 Revenue Budget CategoryJanFebMarAprMayJunJulAugSepOctNovDecTotal Rent Revenue (200 apartments) $ 60,000.00 $ 720,000.00 Veteran Service Package (B2B) $ 1,250.00 $ 15,000.00 Sales Revenue $ 600.00 $ 7,200.00 Total $ 61,850.00 $ 742,200.00 Expense Budget CategoryJanFebMarAprMayJunJulAugSepOctNovDecTotal SBA Loan $ 17,500.00 $ 210,000.00 Utilities $ 10,000.00 $ 120,000.00 Inventory $ 500.00 $ 6,000.00 Salaries and Wages $ 20,000.00 $ 240,000.00 Maintanence $ 2,000.00 $ 24,000.00 Misc. Overhead $ 2,000.00 $ 24,000.00 Total $ 52,000.00 $ 624,000.00
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CASH FLOW BREAKDOWN CONT. Year 2 Revenue Budget CategoryJanFebMarAprMayJunJulAugSepOctNovDecTotal Rent Revenue (200 apartments) $ 60,000.00 $ 720,000.00 Veteran Service Package (B2B) $ 1,250.00 $ 15,000.00 Sales Revenue $ 900.00 $ 10,800.00 VA Contracting $ 1,200.00 $ 8,400.00 Extra Contracts for space $ 600.00 $ 1,200.00 Total $ 62,150.00 $ 63,950.00 $ 63,350.00 $ 63,950.00 $ 755,400.00 Expense Budget CategoryJanFebMarAprMayJunJulAugSepOctNovDecTotal SBA Loan $ 17,500.00 $ 210,000.00 Utilities $ 10,000.00 $ 120,000.00 Inventory $ 750.00 $ 9,000.00 Salaries and Wages $ 21,000.00 $ 252,000.00 Maintanence $ 2,000.00 $ 24,000.00 Misc. Overhead $ 500.00 $ 6,000.00 Total $ 51,750.00 $ 621,000.00
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CASH FLOW CHARTS
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‘MERICA HOUSING AND SERVICES America Needs YOU. I want YOU.
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