1. People in Business PEST Social Factors

2. Identify 3 changes in the UK population between 2009 & 2033 http://www.guardian.co.uk/news/datablog/2009/oct/21/uk-population-data-ons# SPOT THE DIFFERENCE

3. Lesson Objectives To identify and analyse social factors that affect Marks and Spencer. To apply and analyse social factors that affect workforce planning at Marks and Spencer.

4. Impact of Ageing Population Play the quick quiz, which will highlight the benefits and issues of an ageing population, at: http://www.coolgeography.co.uk/GC SE/AQA/Population/Ageing/Ageing. htmhttp://www.coolgeography.co.uk/GC SE/AQA/Population/Ageing/Ageing. htm

5. Which of the following effects of an aging population could affect Marks and Spencer? Strain on healthcare services Provision of child care Increasing dependency ratio Increased need for social services Voluntary workExperienced and could work longer A pensions crisisPeople live longer and healthier Contribute to economy

6. Impact on M & S Workforce Plan Complete as a class: ChangeImpact on M & S Workforce plan NB: Harrogate has an old population

7. Task 1d Produce a newspaper article for the Harrogate Advertiser, which explains how external factors have affected the recruitment decisions of the local store. You should include reference to political; economic; social and technological factors. Now add a paragraph which explains the impact of an ageing population on the workforce plan. Briefly describe the changing structure of the UK population Then explain the impact by: Point – make your basic point Explain – write in greater detail what it means Effects – explain the effect of that point on Marks and Spencer work force plan.

8. WHO AM I? IDENTIFY THE FOLLOWING?

9. The M & S Christmas Advert 2010 The answers Jamie Redknapp Lisa Snowden Ana Beatriz Barros VV Brown Danii Minogue Twiggy Peter Kay Can you remember which Bee Gees song featured in the advert? You Should Be Dancing! Why is Marks and Spencer using these stars in their adverts? To respond to competition; changing fashions, so they can update their image.

10. U.K.Fashion Market Niche/Premium Mid Market Value ClassicMainstreamFashion Complete a product positioning map for the UK fashion market

11. Impact of Fashion Changes on M & S Where is Marks and Spencer positioned in the market? What have been the recent trends in the UK fashion market? What would impact of fashion changes on workforce planning? Less sales Need for better in store service

12. Task 1d Produce a newspaper article for the Harrogate Advertiser, which explains how external factors have affected the recruitment decisions of the local store. You should include reference to political; economic; social and technological factors. Now add a paragraph which explains the impact of an ageing population on the workforce plan. Briefly describe the changing structure of the UK population Then explain the impact by: Point – make your basic point Explain – write in greater detail what it means Effects – explain the effect of that point on Marks and Spencer work force plan.