1. PRODUCTION BAILEYS ® Original Irish Cream is produced using the best-quality ingredients – fresh Irish dairy cream, Irish whiskey, finest spirits, cocoa and vanilla. It contains no preservatives or additives. The cream is preserved by the whiskey alone. 40,000 dairy cows on 1,500 farms produce the daily cream requirement for BAILEYS ®. The cream is preserved helping to keep it fresh. In making BAILEYS ® Original Irish Cream, it takes just 36 hours to go from cow to bottle. The great taste of BAILEYS ® is consistently delivered by combining the finest quality ingredients in a unique recipe at the state-of-the-art production facilities in Dublin and Belfast. Today, BAILEYS ® can be enjoyed in over 130 countries around the globe, U.S. being the largest market for the brand. DID YOU KNOW? BAILEYS ® Original Irish Cream represents more than half of all spirits exported from Ireland. 72.6 million gallons of milk per year go into the making of BAILEYS ®. Over 2,300 glasses of BAILEYS ® Original Irish Cream are consumed every minute of every day. BAILEYS ® has a 30-month shelf-life, and doesn’t need to be refrigerated. It can go in the back bar instead of the fridge. HERITAGE 1971: The idea came about in Ireland to search for an Irish drink that would reflect Ireland’s heritage and unparalleled agricultural and distilling tradition. 1972: It was decided that whiskey and cream together would be a uniquely Irish combination. While this was a simple concept, whiskey and cream do not mix naturally. It took over a year to perfect the recipe. 1974: BAILEYS® Original Irish Cream was launched on November 26. 1980s: Consumers started to drink BAILEYS® over ice, which created more drinking occasions for BAILEYS® to be enjoyed than a traditional liqueur. 1990s: BAILEYS® Original Irish Cream became the single most successful new spirit introduced anywhere in the world in the last 30 years. 2002: BAILEYS Minis® were launched, offering a convenient alternative, increasing opportunities for consumers to enjoy BAILEYS® in various venues. 2013: BAILEYS® Vanilla Cinnamon was introduced, fast becoming a favorite among new and old Baileys adorers

2. PLEASE DRINK RESPONSIBLY BAILEYS Irish Cream Liqueur. 17% Alc/Vol. ©2014 R & A Bailey & Co. Imported by Paddington, Ltd., Norwalk, CT. TARGET CONSUMER & COMPETITORS 21-29 year olds – Total Market and Hispanic Females. They stay connected with friends and family, are career oriented and enjoy taking time out for little indulgences. Key competitors are Rum Chata, Kahlua, and Carolans. Other occasion competitors are cordials, white spirits, wine and beer. STYLISH SHOT PERFECT SERVES BENEFITS Consumers demand has made BAILEYS ® #1, and these are the same consumers coming into your account. Retailers will capitalize on a huge profit opportunity by stocking BAILEYS ® and flavors. BAILEYS ® can be displayed on the back bar instead of in the cooler, which will lead to more call. Customers and consumers can enjoy a cream liqueur without worrying about it’s shelf life for 30 months. This ensures that BAILEYS ® can guarantee and sustain its reputation for quality with both customers and consumers. With two flavors, BAILEYS ® will appeal to even more consumers, driving more profits. FEATURES BAILEYS ® Original Irish Cream is the #1 selling liqueur in the world and the #7 spirit globally. (Impact Databank, February 2009) BAILEYS ® does not have to be refrigerated after opening. Most of the ingredients in BAILEYS ® Original Irish Cream are natural and can be traced back to their source. The Glamour Shot OIC or BVC + Goldschlager Peaches ’N Cream OIC or BVC + Ciroc Peach Rich & Famous OIC or BVC + Ciroc Amaretto The Royal Brunch OIC or BVC + Crown Royal Maple Birthday Cake OIC or BVC + Smirnoff Iced Cake Princess & the Pirate OIC or BVC + Captain Morgan The Churro OIC or BVC + Smirnoff Cinna-Suger BAILEYS ® comes in delicious flavors: BAILEYS ® Vanilla Cinnamon and BAILEYS ® Chocolate Cherry