1. with our Outdoors, Farms, History, Attractions and Small Town Hospitality. Helping local residents as well as visitors to the County to consider everything Louisa County has to offer.

2. We are actively promoting Louisa County as a place for locals and visitors to engage in activities on a short-term basis. One of our goals is to see an overall increase in recreation and travel-related spending within the County. By implementing an overall marketing plan we will: highlight the many wonderful assets already existing within the County - which include events, attractions, shops and restaurants. provide easy access to travel-planning necessities such as places to stay, restaurants, event venues, markets and outfitters. target visitors to bring them back on a repeating basis. Helping to put businesses in front of potential tourists who may be planning a day, weekend or weeklong trip to Louisa County.

3. Visitors Guide 10,000 total copies printed for 2015 Distributed to 70 Visitor Centers throughout Virginia and to local outlets. Sending to Interstate Welcome Centers and I – 64 Rest Areas Charlottesville – VA Beach: Available online at VisitLouisa.com.VisitLouisa.com. 2 weeks after launching digital version online we’ve had 1,631 impressions and 33 reads. Will update the Visitors Guide for our 2016 issue. Can be submitted for online listings anytime.

4. Lists business with contact information and links to website Post special events and regional photos Maximizing search engine optimization www.VisitLouisa.com

6. VisitLouisa.com Traffic Stats

7. Where the Viewers are from: January 1- March 31, 2015 Charlottesville - 255 sessions Washington - 254 sessions Louisa - 216 sessions Richmond - 139 sessions Fredericksburg - 77 sessions Lynchburg - 74 sessions Unknown - 64 sessions Spotsylvania - 58 sessions Warrenton - 49 sessions Winchester - 44 sessions Philadelphia - 42 sessions Centreville - 41 sessions Tuckahoe - 41 sessions Atlanta - 32 sessions Chicago - 28 sessions Arlington - 28 New York - 27 Glen Allen - 26 Reston - 24 Ashburn - 22

8. What they are viewing on VisitLouisa in Q1 Home - 1,603 page views Dining - 489 Attractions - 458 Accommodations - 439 Recreation – 394 Calendar - 263 Vineyards - 176 Weddings - 126 Event - Mag Stock at Small Country Campground in June - 116 Event - Lake Anna Casino Night - 100

9. What’s Happening in Louisa – Events Newsletter Once a month email, listing events, launched in December 2014. Subscriber list has grown an average of 20% each month since launch. Only requirements for inclusion: 1. an event that locals AND tourists may attend 2. that it’s in Louisa County and our immediate vicinity. Emphasis on “entertainment “ value.

10. #LouisaCountyVA We are leveraging social media in conjunction with traditional media: Facebook Twitter Instagram Google+ Youtube

11. Virginia.org Encouraging businesses to be listed on virginia.org.virginia.org Helping businesses utilize Virginia.org resources. Listing Louisa County Special Events such as Trevilian Station Re- enactment, It’s Finally Fridays!, Saturday in the Square.