1. Introducing “Invest in You” 2011-12 Membership Campaign

2. Make an investment for your chapterBalance new member outreach with current member retentionYear-long membership driveAdvertise the benefits of membership to fellow studentsHelp Alpha Kappa Psi achieve its vision Alpha Kappa Psi is Recognized as the Premier Developer of Principled Business Leaders Increase membership Sharing benefits of Alpha Kappa Psi with new members Raise awareness of membership retention An opportunity for chapters to win great prizes

3. Benefits of a Growing Organization Increased networking opportunitiesStronger chapter operationsGreater access to resourcesEnhanced programmingLong-term sustainability

4. Each chapter competes in six different membership categories Team Broker oversees the progress and participation of chapters Each group has an alumni member that acts as a “Team Broker” Each group named after a core value Groups chosen based on year end chapter size Chapters divided into five groups

5. Pledge Class Size Weighted at 5% of the net score Total number of pledges inducted by the chapter Pledge Retention Weighted at 20% of the net score Percentage of pledges retained to initiation by the chapter Found by dividing the total number of YTD 2011-12 student member initiates by the total number YTD pledge class size Student Member Retention Weighted at 25% of the net score Measures the percentage of student members retained by the chapter Net score is based on maintaining or increasing the percentage of members retained from the previous year Student Initiates Weighted at 25% of the net score Tracks the total number of students initiated by the chapter Chapter Size Weighted at 10% of the net score Records the total chapter size Percent Increase Weighted at 15% of the net score Computes the growth of the chapter by dividing the 2011-12 year-end chapter size by the 2010-11 year-end chapter size.

6. 3rd Place 2nd Place 1st Place - Four (4) 2013 PBLI registrations - $200 gift certificate for AKPsi’s MarketPlace - Special ribbon at PBLI 2013 - Certificate - Two (2) 2013 PBLI registrations - $150 gift certificate for AKPsi’s MarketPlace - Special ribbon at PBLI 2013 - Certificate - $100 gift certificate for AKPsi’s MarketPlace - Special ribbon at PBLI 2013 - Certificate

7. Grand Prize Two (2) 2013 Convention registrations Two (2) 2013 PBLI registrations Up to $500 travel reimbursement to 2013 Convention and/or 2013 PBLI Special ribbon at PBLI 2013 Award trophy *Chapter with overall highest net score will win grand prize and forfeit 1 st place prize

8. August 30, 2011 Initial chapter membership numbers posted on www.akpsi.org January 16, 2011 Mid-Year standing posted on www.akpsi.org June 30, 2011 All reporting and payments due to the Heritage Center Final tally will determine winner of “Invest in You” Membership Challenge August 1, 2012 Winners Announced on akpsi.org and in The Diary Awards presented at PBLI 2013

9. Each prospective pledge must… Be enrolled in the institution where your chapter is located Meet the requirements or regulations with respect to rushing and pledging as prescribed by the institution where your chapter is located Express his or her firm interest in business and/or any related field Have paid any required pledging fees in full Be invited to join the fraternity and approved for pledging by the members of your chapter

10. To qualify for initiation to College Chapter membership each pledge must Fulfill the qualifications for admittance to the pledge period Fulfill any additional requirements of the institution where your chapter is located Have satisfactorily completed the pledge program and the fraternal examination Have favorably appeared before a Court of Honor as specified in The Ritual of the fraternity; provided, however, that the Regional Director or President may waive this requirement based upon extra ordinary conditions or upon prohibition by the institution where your chapter is located Have paid any required initiation fees in full Be invited to and approved for membership by the members of your chapter

11. Use the Road to Brotherhood to set your recruitment goal Set a schedule 1. Set a goal2. Vary the date, time, location, and type of event Use media, social networking, public relations, personal selling, and internal marketing 3. Market yourselves On the history of Alpha Kappa Psi On your experience thus far On why they should join 4. Educate prospective members What works, what doesn’t work with events Helps for successful succession 5. Document your experiences

12. Make it personal Use the Brotherhood Make it difference Make it meaningful and memorable 6. Have a Fun Bid Experience Sign them up for a committee Accountability is a reason for them to come back 7. Get New Members Involved Have direction Create leaders Use Feedback to Improve 8. Retention Suggestion Box or Email Account Assign members to one-on-one conversations with chapter members Take a survey – examples in Road to Brotherhood USE the information 9. Get Feedback

13. E-Learning Preparing for Recruitment Selling AKPsi Rush Clinic Rush Follow- up Conflict Resolution Fighting Apathy Road to Brotherhood Securing the Future The Pursuit of Brotherhood Fostering the Commitment Affirmation of Passage Webinars Membership Retention Selling AKPsi Positive Confrontation Skills Event Planning Made Easy

14. Alpha Kappa Psi wants to see your chapter succeed which is why there are professionally made recruitment materials available for purchase in the MarketPlace. The best part is, it’s customizable and really affordable! Materials available for purchase (in sets of 25): “Invest in You” Brochure$ 2 “Invest in You” Group 4x6 Postcard$ 1 “Invest in You” Couple 4x6 Postcard $ 1 “Invest in You” Page Flyer$ 3 Quantity of one: “Invest in You” Piggy Bank$2 “Invest in You” Piggy Bank Keychain$2 “Invest in You” Informational Meeting Power PointFREE!

15. To further assist chapters with marketing and advertising, Alpha Kappa Psi will provide chapters the opportunity to purchase professionally designed recruitment materials from the MarketPlace. These 4”x6” postcard handouts, 8.5”x11” flyers and informational brochures are branded with not only Alpha Kappa Psi membership information, but also customizable space for chapter specific information. Please contact the Director of Chapter Services and Expansion Jennifer Adamany at jennifer@akpsi.org with any questions or concerns regarding “Invest in You”jennifer@akpsi.org