1. Breaking the Mould Re-visioning older people’s housing

2. What is old? 60, 70, 80 … 32? We are still far from responding fully to an ageing demographic Over 65s rise from 8 million to 13 million by 2030. Who will those older people be? ‘My younger sister (also retired) says I am “old”. But to me old is, and probably always will be, 20 years older than whatever I am.’

3. A picture of housing Currently only 5% of the population in ‘older people’s housing’ 70% of older people are owner occupiers Combined property value of £767.06BN A third of all social housing tenants over the age of 65

4. The impact of ageing on providers The Impact: A need for housing choice and an aspirational offer Growing need for support and care in general needs accommodation, and other services to help people stay independent ● An increase in those under occupying ● The impact of poor, inaccessible housing on a person’s quality of life

5. … and the opportunities!! –The increased cost of care and the need for prevention – we have a solution! –Housing equity and the owner occupier – let’s tap into that! –Handyperson services, housing management and that little bit of help –A need for varied housing solutions, including non-support/care focused offers.

6. What the project aims to do - Inspire local authorities and providers to enhance their offer and develop awareness of the needs of older tenants - Encourage the sector to consider business opportunities in older people’s housing and services - Remarket older people’s housing, care and support issues as a mainstream concern

7. Achievements so far... Key outputs achieved –Breaking the Mould report – launch 16 th February –Literature review –Case studies/interviews with housing associations –Focus groups –Research on local authority housing strategies for older people –Breaking the Mould DVD –Parliamentary reception

8. Older people’s strategies Midland Heart currently provides over 4,100 units of specifically designated housing for older people in the form of retirement, extra care and homeless housing, spread across 45 local authority areas. Over 22 per cent of Midland Heart customers aged over 60 years currently live in general needs properties that are predominately unadapted. Midland Heart has produced an older people’s strategy that provides clear direction for the development of older people’s services across the group.

9. The strategy considers how to: –provide flexible opportunities for older people’s housing options and choices; –deliver housing and support services which meet the specific needs of older people including the provision of assistive technology; –ensure information, communications and advice meet the needs of older people living in Midland Heart homes; –work with residents to maximise good health and well-being; –maximise older people’s opportunities within Midland Heart and within the neighbourhoods in which they live; –minimise poverty and maximise financial security amongst older people living in Midland Heart homes; –recognise the diversity of the older population.

10. Focus on: Charging for low-level support Caldmore Housing in Walsall (part of the Accord Group) and Age UK Walsall have created a partnership to provide a cross-tenure support service to older people who need some help around the home. Walsall Help at Home Service offers flexible help with regular jobs such as gardening or one-off tasks including DIY, accompanying people to medical appointments and trips to the shops. The service is based on a simple pricing structure, and all the services are chargeable directly to the user (or their representative, such as a family member).

11. Focus on: Providing affordable home care to the wider community Orbit Housing Group recognised a need for home care and support in the local community as the local authority was reducing the scope of domiciliary services available. Services offered range from personal care (such as bathing, dressing or specialised dementia care) to low level support (such as shopping, preparing meals and accompanying on visits to GPs). The service also offers daycare packages, which include transport, lunch, and a variety of activities. The cost of these services ranges from £5.50 to £27.

12. Focus on: Creative asset management Hanover Housing, a national specialist older people’s housing provider, has designed ‘tenure neutral’ to improve the choices that older people can make in their retirement. Hanover residents can purchase their home subject to an independent valuation. Sales income surplus will be solely invested in new retirement properties for older people and Hanover has set an initial target to build at least 1,000 new retirement housing properties.

13. www.housing.org.uk/olderpeople Amy Swan 020 7067 1090 amy.swan@housing.org.uk