1. James Wood Board Member, NPA

2. High level plan Short term “battle” 12 week consultation Jan - Mar Long term “war” 2 years + First battle: Jan – Mar 2016

3. Short term battle plan Stay “ ruthlessly positive ” Focus on the value added by Community Pharmacy The brilliant job done by you and your teams every day

4. Campaign strategy Nationally co-ordinated campaign Delivered locally Generated ground up By patients and local contractors

5. It all starts with you, your teams & your patients

6. For example: Calum Plenderleith

8. 117,000 likes + 55,000 shares

9. Things you must do now Write a personal letter to your local MP example at www.npa.co.uk/ian-strachans-personal-letterwww.npa.co.uk/ian-strachans-personal-letter

10. Things you must do now Write a personal letter to your local MP example at www.npa.co.uk/ian-strachans-personal-letterwww.npa.co.uk/ian-strachans-personal-letter

11. Things you must do now Write a personal letter to your local MP And other community & regional decision makers Invite them to your pharmacy Use patient campaign cards – make the most by the end of March Get behind the BIG petition Tweet, like, talk, follow...

12. Campaign resources

13. www.npa.co.uk/ step-forward

14. http:// supportyourlocalpharmacy.org/

15. Building social media 1

16. Building social media 2: Facebook

17. Building social media 2 : > 1000 likes in 3 days

18. Patient campaign cards: patients to MPs

19. Posters

20. Things you can do now Order now at: www.npa.co.uk/order-campaign-material

21. Things you can do now Tell us your stories www.npa.co.uk/share-your-pharmacy-story

22. The BIG petition

23. Ask your patients to sign in person Fax back, post or scan & return A5 pre paid envelopes If every independent pharmacy in England returns 100 signatures -> 580,000 If every pharmacy in England, then > 1m 1.6m patients visit a community pharmacy every day

24. Keep up to date Sign up for campaign updates

25. Great stuff is happening but M O R E is required

26. Thank you Campaign now to secure your future We’re stronger together