1. A DVERTISING C AMPAIGNS

2. B ARNARDO ’ S Target audience: young parents and parents in general Representation: That Barnado's is using shocking images to get attention of parents so they will donate to stop mistreating children Campaign message: not every child is born into a safe environment and that Barnado’s is trying to stop this.

3. Representation: the image has a (photo shopped to keep in the ASA’s guide lines) spoon in a baby's mouth and the slogan is “if only every child was born with a silver spoon” this anchors the image and this also signifies wealth. The gold and sliver colour scheme gives connotations of a happy emotions and makes people feel welcome, the colour scheme and the fur blanket also signifies that the baby is well looked after and is born into a privileged family. The white wrist band has connotations of the baby being born in a clean and safe environment. The baby is shown to be quite plump this is to show that the baby is being well looked after and is health. The slogan and Barnado’s logo is tucked away in the bottom in black giving the layout a clean and tidy style and letting people focus on the main image.

4. Representation: The second image is a drastic change from the first image which gives a unexpected surprise adding to shock factor of a already. The page layout is still a clean and tidy layout just like in the first image. The light blue colour scheme has connotations to a cold, hard and unwelcoming feeling in this environment. The campaign slogan has changed from “ if only every baby was born with a silver spoon.” to “there are no silver spoons for children born into poverty.” this is to emphasise the drastic change in environment. The baby has a bruise on its chest and has a bottle of spirits in its mouth (Photo shopped to keep in the ASA’s guide lines) this has connotations of the baby is not in a healthy environment. The white tag on the baby's wrist and the pained face that the baby is making signifies that the baby was born into pain.

5. Representation: the images are getting a larger shock factor as the advertising campaign continues to be printed. Again the pained face the baby is making and the white tag on its wrist signifies that the baby was born into pain unlike the other baby in the first image. This image has a similar colour scheme to the original image with white and orange but this scheme has connotations of a dirty and unsensitised environment showing that this is no place for a baby. This baby has a cockroach crawling out of its mouth (This is also photo shopped to keep in the ASA’s guide lines) this has connotations of the area that the baby is in isn’t safe or healthy. The baby seems to be covered in grease this could signify that the baby is being neglected and needs to be helped. The slogan has stayed the same and the layout is still clean with the charity's logo in the bottom corner trying not to break the shock factor.

6. Representation: as the campaign has continued the babies that have been used for these images have been getting thinner this has connotations that the baby has not been getting the attention it needs. The slogan hasn’t changed since the second picture and keeping the layout clean and tucked away to not distract the viewer from the shock factor. The colour scheme in this image is white and a light blue that gives connotations of being cold, unloving and unwelcome. The pained face and white tag on the baby’s wrist signifies that they baby was born into pain. The needle in the baby’s mouth (the needle has been photo shopped so that the advert can keep in the ASA’s guide lines) has a red substance in the inside of the needle this has connotations of the baby is in an environment that is involved with dangerous substances i.e. drugs

7. T ESCO C HEROKEE Target audience: middle aged people who are looking for comfortable Representation: Tesco Cherokee is using images of models in a very terrifying situation but it wont really matter because their brand is so comfortable they you wont notice. Campaign message: no matter the situation you will be comfortable in the Tesco Cherokee line.

8. Representation: the model in the image is in a dangerous situation (her leg getting caught in a large bear trap.) and her being casual during the situation as seen by the woman having her arms under head showing that she is relaxed this signifies that the clothes are so comfortable that you wont care what situation you are in. the layout is extremely simplistic with just having the brand name in white in the bottom corner so it stands out on the brown backround. The colour scheme is very earthy having colours of green and brown to match the woman clothes colours.

9. Representation: Another exaggerated situation that is very unlikely to happen (surrounded by sharks) ( these are fake to keep in the ASA’s guide lines) with another overly casual response by reading a book, this is to show that Tesco’s clothes will keep you comfy in any situation. The white and blue background is used to exaggerate the models clothing by having the colours clash. The brand name is now in black and in the top left on a white background this is to make the name stand out. The blue and white colour scheme is there to make a relaxed and calm feeling. The layout is very clean and very minimalistic by having just the brand name in the top corner, away from the image.

10. Representation: the image uses a full long shot to give a empty effect. The image is another over the top situation (falling out of the sky) (photo shopped to keep in the ASA’s guide lines) and the model is being too clam by checking his watch, this is to show that Tesco’s clothes will keep you comfy in any situation. The white in the colour scheme is used to make the clothes stand out and exaggerate the colours on the outfit he is wearing. The layout is still very minimalistic and simple by having just the brand name in the top corner and being in a opposite colour to the background.

11. Representation: this image also uses a long shot for a more realistic and empty effect. The layout is still minimal and simplistic with the bran name in the corner and the colour clashing with the background. The image uses another exaggerated situation (dangling off the side of a cliff ) (this is fake to keep in the ASA’s guide lines) and the model being too calm at the situation as shown as her body language, this is to show that Tesco's clothes keeps you comfy in any situation.The white background is used to emphasise the dark colours on the models outfit.

12. T ESCO F&F Target audience: young (20-30) working class women Representation: the price being on the catwalk to show how good it looks and to show that its affordable. Campaign Message: you shouldn’t ned to pay a lot of money to dress good

13. Representation: The photo has been taken in a deep focus and had everyone in the background wear black so that you can only focus on the centre of the image. The model is on a tag with the price of the dress attched to it so that you can see the price and how affordable it is, this is so that women will be attracted to its low price. The tag being hung above a cat walk to make it seem that the model has walked down the cat walk, this is to show that even if it doesn't cost a lot it still good enough to be noticed for. The slogan “affordable elegance” attracts people by thinking that the dress will be beautiful and cheap. The colour scheme is very bland with white, silver and black. The layout is very clean with only the logo and slogan in the bottom corner.

14. Representation: The photo has been taken in a deep focus and had everyone in the background wear black so that you can only focus on the model. The model is on a tag with the price of the dress attched to it so that you can see the price and how affordable it is, this is so that women will be attracted to its low price. The tag being hung above a cat walk to make it seem that the model has walked down the cat walk, this is to show that even if it doesn't cost a lot it still good enough to be noticed for. The slogan “affordable elegance” attracts people by thinking that the dress will be beautiful and cheap. The colour scheme is very bland with white, silver and black which has connotations of emptiness. The layout is very clean with only the logo and slogan in the bottom corner.

15. Representation: The location in this image has changed. Again this time has The photo has been taken in a deep focus and had everyone in the background wear black so that you can only focus on the centre of the image. The model is on a tag with the price of the dress attched to it so that you can see the price and how affordable it is, this is so that women will be attracted to its low price. The tag being hung above a cat walk to make it seem that the model has walked down the cat walk, this is to show that even if it doesn't cost a lot it still good enough to be noticed for. The slogan “affordable elegance” attracts people by thinking that the type of clothing will be beautiful and cheap. The colour scheme is very bland with white, silver and black. The layout is very clean with only the logo and slogan in the bottom corner.