2. Propaganda Something designed to influence our opinions, emotions, attitudes and behavior to persuade us to believe in something or to do something can be a poster, ad, song, movie, etc.

3. Propaganda Techniques 1.Fear

4. Propaganda Techniques 2. Name Calling (negative names or adjectives)

5. Propaganda Techniques 3. Glittering Generality (Good adjectives / names)

6. Propaganda Techniques 4. Bandwagon (everyone’s doing it)

7. Propaganda Techniques 5. Plain Folks Appeal ( “of the people”)

8. Propaganda Techniques 6. Testimonial (famous endorsement)

9. Propaganda Includes: a goal for the viewer A technique images to capture the viewer words in the form of slogan

10. Goal for Viewer? Images/ Symbols? Technique/Appeal? Slogan?

11. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

12. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

13. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

14. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

15. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

16. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

17. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

18. Goal for Viewer? Images/ Symbols? Technique / Appeal? Slogan?

19. Common Nicknames Germans - Huns, Kaiser Americans - Yanks British - Jerries

20. Why do we use Propaganda? Each of the nations which participated in World War One from 1914-18 used propaganda posters. They used posters to: – justify their involvement to their own populace –As a means of recruiting men –A way to raise money and resources to sustain the military campaign. –To urge conservation

21. Why Posters? Television had not yet been invented Not everyone owned or had access to a radio Posters were the most effective means of getting a message across

22. Government Support Quite often propaganda is connected with negative emotions During the Great War the governments needed money for the war effort so they focused their efforts on posters aimed at raising money from citizens for the war effort

23. Poster 1

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35. Poster 13