1. Migratory Bird Treaty Centennial Celebrating 100 Years of Bird Conservation Through the Media April 14, 2016 Partners Forum Webinar #3 Rachel Fisk Levin (rachel_levin@fws.gov)rachel_levin@fws.gov Chris Deets (Christopher_deets@fws.gov)Christopher_deets@fws.gov

2. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial Partners Forum Purpose Bring together diverse conservation and bird-related organizations to: Learn about the Centennial celebration and what FWS and partners like you are doing Discover ways to align Centennial messaging with projects you’re already doing Gain resources and connections

3. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial Create awareness, promote key actions, increase support, and expand opportunities for engagement in the conservation of migratory birds. http://www.fws.gov/birds/MBTreaty100/ Centennial Celebration Goals

4. Migratory Bird Program - Conserving America’s Birds Today’s Partners Forum Centennial social media strategy, messaging and content Social media resources Centennial List Serv for information sharing Ways to connect with “traditional” media and tools to help you With the goals of… Helping you add value to your programs and attract new social media followers with little extra work, and Expand the reach and significance of your bird-related messaging and multimedia content Topics

5. Migratory Bird Program - Conserving America’s Birds Social Media’s Role Leverage the Centennial campaign’s focus on creating awareness, promoting key actions, increasing support and expanding opportunities for engagement in the conservation of migratory birds Reach broader audiences through sharing content Engage and inspire people to take action Build long-term base of followers Migratory Bird Treaty Centennial

6. Migratory Bird Program - Conserving America’s Birds Social Media Goals Goals for Centennial social media campaign: Disseminate bird content: tag content and encourage sharing Create helpful pieces of content - How can we use social media interactions to inspire the content that will be created around bird conservation Grow meaningful connections and engagement Migratory Bird Treaty Centennial

7. Migratory Bird Program - Conserving America’s Birds USFWS Social Media Channels & Handles USFWS_Migratory Birds @USFWSBirds USFWS feed: usfwshq Centennial image group: Bird Year https://www.flickr.com/groups/birdyear/ List serv: https://www.fws.gov/lists/listinfo/migratorybirdtreatycentennial https://www.fws.gov/lists/listinfo/migratorybirdtreatycentennial #birdyear

8. Migratory Bird Program - Conserving America’s Birds Messaging for Social Media Develop content around the four Centennial goals (awareness, key actions, support and engagement) Discuss the history and significance of the Treaty and 100 years of migratory bird conservation Incorporate messages about bird-friendly practices/ individual actions (plant natives, make windows visible to birds, don’t use pesticides, etc.) Drive traffic to the Centennial website and Nestbox Share facts about migratory birds, their habitats and their journeys Promote bird-related citizen science projects Use the hashtag #birdyear Examples and tips

9. Migratory Bird Program - Conserving America’s Birds Social Media Resources Share and re-tweet FWS and partner posts Sign up for the Centennial List Serv (more on this later...) Work with FWS HQ or your regional Centennial coordinator to create and share relevant content Sign up for FWS Region 3 Bird Fact-of-the-Day email to help generate content http://www.fws.gov/midwest/news/mbtcent.html Quick Ways to Get Involved

10. Migratory Bird Program - Conserving America’s Birds Social Media #birdyear

11. Migratory Bird Program - Conserving America’s Birds Social Media #birdyear

12. Migratory Bird Program - Conserving America’s Birds Social Media #birdyear

13. Migratory Bird Program - Conserving America’s Birds Social Media Our partners’ posts

14. Migratory Bird Program - Conserving America’s Birds Flickr Looking for great migratory bird photos for your media posts? Have photos of your own that you are willing to share with others? www.flickr.com/groups/birdyear/

15. Migratory Bird Program - Conserving America’s Birds Centennial List Serv Anyone can sign up Two-way street for sharing information such as: Centennial news and developments Events and activities Centennial/bird-related education resources Fun facts about the Centennial and birds https://www.fws.gov/lists/listinfo/migratorybirdtreatycentennial Weekly Email Source of Information

16. Migratory Bird Program - Conserving America’s Birds Media Coverage

17. Migratory Bird Program - Conserving America’s Birds Media Coverage

18. Migratory Bird Program - Conserving America’s Birds The Nestbox Customizable templates for print and “e-news” releases “Centennial Mark” and other graphics Centennial style and usage guide Key messages and talking points Online, adaptable and customizable: http://www.fws.gov/birds/MBTreaty 100/nestbox.php Media Tools You Can Use

19. Migratory Bird Program - Conserving America’s Birds Next Steps For the Service Continue posting regularly to social media Continue sending regular updates via email list serv Add social media strategy to Nestbox Plan the next Partners Forum For You and Your Organization Create original content and share Service & partner posts Send us your social media accounts so we can follow! Commit to doing one social media post per month between now and August 2016 Create & pitch original print media content Participate in future Partner Forums Use & share Nestbox tools Work with your regional Centennial coordinator

20. Migratory Bird Program - Conserving America’s Birds Migratory Bird Treaty Centennial Have you posted any Centennial content on social media? On what site(s)? Did you use the hashtag #birdyear? Have you published any Centennial articles in your newsletter/magazine? Do you have any thoughts on ways your organization can connect with the Centennial messages? Are there any other resources you need to help create Centennial posts or stories? Have you pitched any Centennial stories to local/regional/national news media? Have you used any of the tools/ resources on the Nestbox to enhance your media outreach? If so, what was it for and what was the result? Questions for Discussion

21. U.S. Fish and Wildlife Service Migratory Bird Program Conserving America’s Birds www.fws.gov/birds/MBTreaty100/index.php U USFWS_MigratoryBirds @USFWSBirds Thank you! Rachel Fisk Levin 703-358-2405 rachel_levin@fws.gov Chris Deets 703-358-2109 Christopher_deets@fws.gov