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Outsourced Quality Assurance Services for Marketing Technology Companies.

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Presentation on theme: "Outsourced Quality Assurance Services for Marketing Technology Companies."— Presentation transcript:

1 Outsourced Quality Assurance Services for Marketing Technology Companies

2 A Brief Introduction to Inkriti  A Outsourced Firm Focused on Marketing Technology Firms and Agencies  We provide Outsourced Quality Assurance Services  Global Delivery Footprint

3 Areas of Marketing Expertise AFFILIATESEARCH + ONLINE EMAIL + DIRECT RETAIL EXPERIENTIAL

4 Marketing Systems Expertise AFFILIATE PLATFORMSEMAIL & DELIVERABILITY PLATFORMS SEARCH MONETIZATION PLATFORMS E-COMMERCE, CONTENT MANAGEMENT. SOCIAL MARKETING & MONITORING LOYALTY MARKETING + RICH MEDIA PLATFORMS MARKETING INTELLIGENCE

5 Typical Engagement Model ENGINEERING TEAMQA LEAD QA ENGINEERS CLIENT LOCATIONOFFSHORE (INDIA, COSTA RICA)

6 Worldwide Ecommerce Testing : Gucci Korea US China

7 Gucci Global E-Commerce QA CANADA&USA GUCCI E-COMMERCE PLATFORM E-commerce English, German, Spanish, French, Italian E-commerce English E-commerce (only in Korea) English, Japanese, Chinese, Korean QA Team (New York + Florence + India) ASIAPACIFIC EASTERNEUROPE

8 Sweepstakes Platform : Publishers Clearing House

9 QA Engagement Model ENGINEERING TEAMQA LEAD + 3 QA Engineers 5 QA ENGINEERS LONG ISLAND, NYOFFSHORE (INDIA)

10 Redcats USA : QA for Multiple E-commerce Sites

11 QA Engagement Model ENGINEERING TEAMQA LEAD + 3 QA Engineers 5 QA ENGINEERS MANHATTAN, NYOFFSHORE (INDIA)

12 Rakuten Linkshare : World’s Largest Affiliate Platform

13 QA Engagement Model ENGINEERING TEAMQA LEAD + 3 QA Engineers 5 QA ENGINEERS MANHATTAN, NYOFFSHORE (INDIA)

14 QA Services  Functional Testing & Testcase Development  Regression Test Suite Development  Test Automation  Performance Testing  Mobile & Multi-Browser Testing

15 Recommended Next Steps  Engage on a 3-month project ‒ Select a specific system or module ‒ Create success criteria for QA ‒ Measure against Success Criteria ‒ Evaluate Team Skills & Performance  Provides a Low-Risk Approach to Evaluate Inkriti as a potential vendor


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