2. Our History We connect brands with young people Award winning education company 21-years experience 98% UK coverage Team of 200+ tutors City & Guilds accredited 90% of UK universities 2000 secondary schools and colleges

3. How does MyKindaCrowd work? 1.Organisations post real-life challenges online 2.Our team also visit schools & universities to launch the challenges 3.Students show-case their skills, respond with ideas, and get rewarded.

4. Some of our clients

5. Student testimonials

6. Social impact and awards Winners of UnLtd BVC Social Enterprise award Selected for Ernst & Young ‘Accelerate’ social enterprise programme Deloitte ‘Pioneer’ finalist National Winners of Angel News ‘Pitching for management’ Finalists in ClearlySo ‘Social Business of the Year’

7. Our partners

9. The Sport England Challenge Create a Marketing Campaign.............for an event to encourage sports activity for young people aged 18+. How will you ensure 100+ people attend? How will you promote the benefits? You'll need to get people excited and get people taking action!

10. Sport England is focused on helping people and communities across the country create a sporting habit for life. They are investing over £1 billion of National Lottery and Exchequer funding between 2012 and 2017 in organisations and projects that will: Help more people have a sporting habit for life Create more opportunities for young people to play sport Nurture and develop talent Provide the right facilities in the right places Support local authorities and unlock local funding Ensure real opportunities for communities They are accountable to Parliament through the Department for Culture, Media and Sport.Department for Culture, Media and Sport Sport England - about the organisation

11. Building on the huge Olympic and Paralympic success, Sport England’s ‘Sport Makers Programme’, funded by the National Lottery, plans to recruit thousands of new sports volunteers (aged 16 years and over) to encourage and facilitate sporting activities across the country. "Sport Makers are holding an inspiring event workshop near you! Come along, get involved and find out how you can become a 'Sport Maker'. It's your chance to promote sport participation, supported by a team of experts from Sport England." ‘Sport Makers Programme’

12. About ‘Sport Makers’ ‘Sport Makers’ are the people who directly make sport happen at the local level. Some ‘Sport Makers’ will organise sport for themselves and their friends, colleagues and neighbours. Others won't be taking part themselves, but will be doing all those other things that make the sporting activity possible.

13. Sport Makers need your help in promoting their mission, and finding volunteers. The best way they can do that is by holding events across the country. They already have the plan for the event, now all you have to do is get your marketing hat on, and tell us....... How would you market the event to get the best turnout? ‘Sport Makers Programme’ - The Challenge

14. Task 1 - Your Marketing Strategy You need to start by creating the marketing basics, a logo and a tagline. Your ‘Sport Makers’ logo can be simple but needs to relate to and compliment that of Sport England. Your tagline needs to be catchy and engaging as well as embracing the spirit of the ‘Sport Makers Programme’.

15. Task 2 - Social Media Social Media is a free and easy way of engaging with a potentially huge audience, however it’s easy to get lost in such a saturated medium! Develop a plan for the use of Social Media to ensure you make the most of this resource. Write your engaging ‘blurb’ for the ‘About’ details on Facebook and Twitter Decide upon any images you would like to upload that would further interest a follower What angle could you take for an inspiring blog? e.g follow a participant? countdown to the event? Who could you follow on Twitter and potentially link with? What Tweet content could you # in order to connect with relevant subjects and really get people inspired to take action? When would be the best time to focus Tweets and posts to get the largest target audience possible e.g during local football matches

16. Task 3 - More Marketing Ideas What other advertising devises could you use to inspire your target audience? Think outside the box to really excite people into action! Sporting FlashMob! Create a Jingle! Get a local celebrity or Sports Personality on board! Mascots! Mind Map all of your ideas going into as much detail as possible

17. Your submission can be as simple as the basics for each of the three tasks or a detailed itinerary of events, it’s up to you. Think Creatively – and don’t be limited by text if you prefer images or film. If you prefer to detail the reasons behind your ideas then go ahead. Remember this is a competition! How are you going to make your submission stand out from the crowd? Your Submission - What to include

18. Originality Creativity Practicality Your ideas will be judged on the following points:

19. The top 3 ideas will receive: Work experience with the Sport England Marketing team Receive the latest Nike+ FuelBand. More information can be found at : http://www.nike.com/us/en_us/lp/nikeplus- fuelbandhttp://www.nike.com/us/en_us/lp/nikeplus- fuelband The Prize!

20. You can enter your submission in the following ways: Word Document PDF Power Point Presentation If you have completed your entry on paper, please scan and upload as a JPEG upload as a video/audio file, or include a link in a word document to a video you have uploaded to YouTube any problems uploading or if you have any question get in touch and we'll be glad to help! www.mykindacrowd.com/Home/ContactUswww.mykindacrowd.com/Home/ContactUs

21. Thank you and GOOD LUCK with your Sport England Challenge!