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#HolidayEmail 2014 HOLIDAY HIT LIST WEBINAR: STEAL THESE IDEAS! SEPTEMBER 23, 2014
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#HolidayEmail Housekeeping AUDIO: Streaming through your computer speakers. Please make sure speakers are on, and volume is up. OR Dial in: (702) 489-0004 Access Code: 905-273-659 QUESTIONS: Submit questions throughout the session by using the chat panel RECORDING: Will be shared within 24 hours
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#HolidayEmail GET SOCIAL #HolidayEmail @MovableInk
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#HolidayEmail Today’s Featured Speakers Eric Szuhany Sr. Account Manager Movable Ink Ronnie Brant Director Product Marketing Movable Ink
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#HolidayEmail WINTER IS COMING! PREPARING FOR THE HOLIDAYS
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#HolidayEmail Prepare for launch… TODAY When marketers plan to launch their first 2014 holiday campaign Source: Experian Marketing Services
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#HolidayEmail The Countdown Is On! TODAY 65 Days Until Black Friday 92 Days Until December 25th
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#HolidayEmail Email’s Role In Holiday Marketing Source: Experian Marketing Services
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#HolidayEmail Gartner Slope Of Enlightenment
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#HolidayEmail STEAL THESE IDEAS!
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#HolidayEmail Today’s Strategies Include: Personalization Wish Lists Targeting Post Purchase Flash Sales Device Targeting Social Email Real-Time Optimization
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#HolidayEmail #1: Personalized Wish Lists
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#HolidayEmail #2: Personalized Holiday Card
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#HolidayEmail #3: Weather Targeting Makes A Difference
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#HolidayEmail #4: Order Status Emails
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#HolidayEmail #5: Tell Shoppers About Promotions
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#HolidayEmail #6: The Flash Sale
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#HolidayEmail #7: Design For Your Traffic #HolidayEmail
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#8: Get Social With Instagram
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#HolidayEmail #9: Get Social With Twitter
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#HolidayEmail #10: Creative Optimization vs.
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#HolidayEmail Bonus: Limited Time Engagement Offers $0
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#HolidayEmail What Should You Do For Holiday? Personalize Email Creates a better experience Mobile Optimize So much traffic, take advantage of it Use live-content to make email stand out in inbox Optimize at open for best experience and results Big send days – avoid inbox fatigue Send enough to get noticed and entice action, don’t flood the inbox
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#HolidayEmail Q & A Thank You For Attending! For More Information Email: Contact@MovableInk.com
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