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#HolidayEmail 2014 HOLIDAY HIT LIST WEBINAR: STEAL THESE IDEAS! SEPTEMBER 23, 2014.

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Presentation on theme: "#HolidayEmail 2014 HOLIDAY HIT LIST WEBINAR: STEAL THESE IDEAS! SEPTEMBER 23, 2014."— Presentation transcript:

1 #HolidayEmail 2014 HOLIDAY HIT LIST WEBINAR: STEAL THESE IDEAS! SEPTEMBER 23, 2014

2 #HolidayEmail Housekeeping AUDIO: Streaming through your computer speakers. Please make sure speakers are on, and volume is up. OR Dial in: (702) 489-0004 Access Code: 905-273-659 QUESTIONS: Submit questions throughout the session by using the chat panel RECORDING: Will be shared within 24 hours

3 #HolidayEmail GET SOCIAL #HolidayEmail @MovableInk

4 #HolidayEmail Today’s Featured Speakers Eric Szuhany Sr. Account Manager Movable Ink Ronnie Brant Director Product Marketing Movable Ink

5 #HolidayEmail WINTER IS COMING! PREPARING FOR THE HOLIDAYS

6 #HolidayEmail Prepare for launch… TODAY When marketers plan to launch their first 2014 holiday campaign Source: Experian Marketing Services

7 #HolidayEmail The Countdown Is On! TODAY 65 Days Until Black Friday 92 Days Until December 25th

8 #HolidayEmail Email’s Role In Holiday Marketing Source: Experian Marketing Services

9 #HolidayEmail Gartner Slope Of Enlightenment

10 #HolidayEmail STEAL THESE IDEAS!

11 #HolidayEmail Today’s Strategies Include: Personalization Wish Lists Targeting Post Purchase Flash Sales Device Targeting Social Email Real-Time Optimization

12 #HolidayEmail #1: Personalized Wish Lists

13 #HolidayEmail #2: Personalized Holiday Card

14 #HolidayEmail #3: Weather Targeting Makes A Difference

15 #HolidayEmail #4: Order Status Emails

16 #HolidayEmail #5: Tell Shoppers About Promotions

17 #HolidayEmail #6: The Flash Sale

18 #HolidayEmail #7: Design For Your Traffic #HolidayEmail

19 #8: Get Social With Instagram

20 #HolidayEmail #9: Get Social With Twitter

21 #HolidayEmail #10: Creative Optimization vs.

22 #HolidayEmail Bonus: Limited Time Engagement Offers $0

23 #HolidayEmail What Should You Do For Holiday? Personalize Email Creates a better experience Mobile Optimize So much traffic, take advantage of it Use live-content to make email stand out in inbox Optimize at open for best experience and results Big send days – avoid inbox fatigue Send enough to get noticed and entice action, don’t flood the inbox

24 #HolidayEmail Q & A Thank You For Attending! For More Information Email: Contact@MovableInk.com


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