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2K PROJECT, spol. s r.o. Slavíčkova 827/1a 63800 Brno, CZ Tel. 545 245 Helpdesk: 603 530 375 Information System for Marketing.

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Presentation on theme: "2K PROJECT, spol. s r.o. Slavíčkova 827/1a 63800 Brno, CZ Tel. 545 245 Helpdesk: 603 530 375 Information System for Marketing."— Presentation transcript:

1 2K PROJECT, spol. s r.o. Slavíčkova 827/1a 63800 Brno, CZ Tel. 545 245 197hotline@2kp.cz Helpdesk: 603 530 375 www.2kp.cz Information System for Marketing and Sales Support

2 History u 1995 - start of pilot project u 1997… - expansion on Czech and Slovak market u 2007… - start of internet version u 2010 - language versions for SK, EN u 2011 - support added for various browsers, tablets and smartphones u 2012 - advanced reporting services, analysis in a geomap u 2013 – online transfer orders

3 References u Alcina u Cord Blood Center u Cymedica u ExPharma u GlaxoSmithKline Consumer CZ+SK u GlaxoSmithKline Pharma u Medac CZ+SK u Megafyt u Monsea u Orionpharma CZ+SK u Orionpharma Animal Health CZ+SK u WH-Pharma

4 Components CRM Sales Expenses One system – all agendas

5 CRM u Database of clients u clients, workplaces, specializations, targeting u Calls (contacts) u products, samples, promotion materials, gifts doublecalls, planning next u Activity planning u contacts, other activities u Client relationship support u birthdays, namedays, bonus club u Direct mailing

6 Sales u Sales planning u period, product, region u Sales processing u stock sales u wholesaler sales u Sales reports u period, product, region u Plan fulfilment u cumulatives x tendencies u Orders u manual input u import of wholesaler reports u wholesaler online portals embedded

7 Sales – other agendas u Sales campaigns u individual campaigns u general campaigns u backward wholesaler compensations u Stocks at wholesalers u weekly period u processing, reports

8 Marketing expenses u Contact u samples u gifts u promotion material u Support of client u Expenses u on clients, on reps u profitability

9 Evaluation u Prints u Exports (Excel) u Business graphics u Reporting services u OLAP cube u Geomap

10 Support services Helpdesk Administration Data processing Upgrade and development Documentation

11 Architecture u.NET platform u Windows Server u SQL Server u IE, Mozilla, Chrome, Safari, … u iPad, Galaxy, … u SSL protected communication

12 Internet version u no client sw u without data replications u centralized administration u data protection u user independence on device

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20 Why eFleet ? Software as a service Data synergy Customizing

21 Copyright © 2012 2K PROJECT, spol. s r.o.


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