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Published byRosaline Rose Modified over 8 years ago
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Hilton Worldwide Global Sustainability Initiative we care! programme
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Over 3,200 hotels - Operating in 80+ countries
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Hilton Worldwide global initiative On 5 th June 2008 Chris Nassetta, CEO of Hilton Worldwide announced Hilton’s global sustainability initiative for the next 5 years : 2009-2014. The following global reduction targets have been set: Energy - 20% CO 2 emissions - 20% Waste - 20% Water - 10%
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Hilton has been involved in environmental initiatives for many years. This was always seen as the chief engineer’s responsibility – very little involvement by other hotel departments. In 2005 the need was felt to change things. Utility costs were spiralling up and there was a growing awareness about the need to take positive action to help overcome global warming. All team members needed to be engaged. A need was felt for a programme that - Helped educate/train team members - Engaged and empowered them to create change - Introduced an element of fun and competition Hilton Europe’s environmental campaign
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Awareness raising – we care! programme in Europe Goals Goals established : reference year 2005 EnergyWaste Chemicals Water 20% energy reduction w.r.t. 2005 levels 10% water reduction w.r.t. 2005 levels
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Awareness raising – we care! programme in Europe Tools Environmental Policy The ITP guidelines: Sustainable Siting, Design & Construction Training and ecoLearning GreenBox 2006 GreenBox 2008 3 ecoLearning courses in 8 language versions HEAT : Hilton Environmental Analysis & Tracking Internal communication via intranet, we care! board Sustainable Sourcing Green teams/Green Champions
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A green box with all training materials sent to each hotel in December 2005 including instructions on how to launch the programme. A 2nd version of the box issued in January 2008. Forums and workshops held for all team members. Green teams set up and action plans presented. Awareness raising – we care! board
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THE CHALLENGE - To reduce energy & water consumption THE REWARD - A prize awarded to each team member in the best performing hotel in each operational region. Criteria: regular and timely performance reporting full implementation of the we care! BOH significant resource use reductions (meet the targets) Awareness raising – we care! programme in Europe - Tools Competition
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Awareness raising – we care! programme in Europe The Result 30,000 team members trained in we care! workshops across Europe. Almost 8,000 team members in 54 countries passed ecoLearning in eight language versions, and got their diploma. 82% said they would change their environmental behaviour right away!!! * * based on 458 answers = 10% rate
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Lessons learned Plan the programme well Set achievable goals Provide training and support throughout the programme Empower the team members Make sure it is not a one-off project but a continuous effort Keep the programme fresh & alive Make it fun & competitive!!!
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Hilton Sofia we care initiatives Projection of the Al Gore movie “An Inconvenient Truth” for all team members 100% Team Member e-learning course done South Park cleaning Earth Hour participation Irrigation system for the garden – water saving Solar protection foil in the atrium Energy-saving light bulbs Sorted waste & recycling (paper, plastic, glass)
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Awareness raising – we care! programme in Europe Energy saving features Energy efficient lights – both internal and external The Hilton Family of Hotels Exterior Identity Program - Move away from high pressure neon tubes which can contain mercury. Electricity saving devices (master switches and key cards) Intelligent space temperature controls Heat recovery and recuperation ex: kitchen ventilation Building Management Systems for more efficient control Proper training offered.
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Awareness raising – we care! programme in Europe Energy saving features Participation in the Earth Hour Many hotels regularly participate in the Earth Hour and other global events Amsterdam Budapest Cardiff Brighton Met
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Awareness raising – we care! programme in Europe Waste reduction Waste sorting and recycling is a frequent practice at most hotels. Waste sorting and recycling excellence centres have been established at Glasgow, London Metropole, Stockholm Slussen Malta exchanged disposable plastic cups into mugs Paris Arc de Triomphe collected over 100kg of PVC bottle caps in 6 months Paper reuse many properties reuse printed paper for internal notes
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Awareness raising – we care! programme in Europe Going out to local communities Environmental weeks and displays at hotels Cleaning of local areas (Paris, Malta, Budapest, Sofia) Planting trees (Izmir, Malta) Bicycle rallies to raise environmental awareness (Paris, Amsterdam)
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Awareness raising – we care! programme in Europe Team Member and guest events Green lunches/tea breaks/picnics at many hotels
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Total reduction of: 73,600 tonnes Reduction in CO 2 emissions in 2006-2008 in the Hilton Europe area (including UK & Ireland)
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A total avoided cost for Europe and UK&I is Of that, US$ 9.6 million can be attributed to changes in human behaviour (continental Europe) In UK&I focus on capital investment with payback times below 4 years 2006-2008 Avoided Cost US$ 21.5 million
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