1. By: Matthew Bacsalmasi Mara Garcia Zachary Burkert Lisa Robertson

2.  Nicole Sherwin Green Events website ◦ Exposure for products and services  Nicole Sherwin Symposium Speech ◦ Invite new clients  Green Events Press Release ◦ Green Lounge Project

3.  Need to rethink our communication approach  Use Nicole Sherwin events as an example  Analyze the positive & negative elements & develop our communication strategy accordingly

4.  Purpose: ◦ Show off quality of events ◦ Convey importance of going green ◦ Persuade potential clients to use services by building credebility  Audience: ◦ Potential clients  Design: ◦ Clean & easy to navigate through ◦ Green theme ties into mission statement http://nicolesherwinevents.com/Gallery.html

5.  Persuasive Elements: ◦ Ethos developed by displaying clientele ◦ Use of celebrity support to gain credibility ◦ Emphasizes merit of events by displaying images ◦ Creates a luxurious atmosphere ◦ Easy access to information about company and events

6.  Elements We Can Incorporate: ◦ Simple and classy website design ◦ Use of celebrity and brand endorsement ◦ Images to highlight the success of past events ◦ Emphasizing the reasons to go green

7.  Purpose: ◦ Inform the public about Inaugural Green Lounge event ◦ Create ethos by listing celebrity attendees and guest speakers ◦ Build integrity by discussing green elements  Audience: ◦ General public ◦ Potential clients

8.  Cons: ◦ Lack of white space ◦ Excessive wordiness ◦ Too much emphasis on celebrities & not enough on actual event  Elements We Can Incorporate: ◦ Feature associations with celebrities ◦ Emphasize green elements in events http://nicolesherwinevents.com/press-release.pdf

9.  Purpose: ◦ To show appreciation for current and potential clients ◦ Express passion behind goals of the company ◦ Uses pathos to encourage people to make a difference  Audience: ◦ Potential Clients  Appearance: ◦ Dressed appropriately ◦ Wearing green to represent mission statement http:// www.youtube.com/watch?v=TDpHQZO9uSQ

10.  Cons: ◦ Too personal ◦ Does not talk about the services she provides ◦ Talks too much about the green aspect of company ◦ Uses idioms  Elements We Can Incorporate: ◦ Being passionate about being green and making a difference ◦ Some personalization to put a face on the company

11.  Website ◦ Easy Access and Convenient, Sophisticated,  Press Release ◦ High Profile Event, Focused on Sustainability  Symposium Speech ◦ Explains the Goals of the Company, Get People to Act to Make a Difference

12.  Strategies we Should Incorporate:  Make our website easy to access and welcoming while including informative and persuasive elements  Prepare our press releases with more emphasis on the event itself while using celebrity/VIP endorsements to get the attention of readers.  Host a symposium to get a more personal connection with our clients and to inform them of exactly what the goals of DontStayInEvents are and what we can do for them.

13.  Website- ◦ http://nicolesherwinevents.com http://nicolesherwinevents.com  Press Release- ◦ Sherwin, Nichole. "Press Release." http://nicolesherwinevents.com. Nichole Sherwin Green Events, 03 Nov 2009. Web. April 28 2010..  Symposium Speech- ◦ "Nichole Sherwin Symposium Speech." www.youtube.com. Web. 28 April 2010.