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C www.habitat.ro /habitat.ro BIG BUILD 2016: Building 40 houses in 5 days in Bacau The largest accelerated construction and volunteering event ever done in Europe To celebrate World Habitat Day & 40 years of Habitat for Humanity around the world
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www.habitat.ro /habitat.ro A decent home can break the cycle of poverty. We strongly believe it since 1976, as we work for our vision: a world where every man, woman or child is entitled to a simple, decent and affordable place, to live in safety and dignity. With the support of Habitat for Humanity Romania, more than 64.000 people have a better place to live.
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www.habitat.ro /habitat.ro Awareness for the difficult living conditions in Romania: the event of the year in the NGO sector Promoting volunteering: 2,000 volunteers from Romania and abroad will work together to build 40 houses VIPS (CEO, artists, politicians, bloggers) from Romania and abroad will join the volunteers on site Global communication. Journalists and volunteers from 70 countries where Habitat for Humanity builds See the event page – www.habitat.ro/bigbuild2016 www.habitat.ro/bigbuild2016 BIG BUILD 2016 The BIGGEST accelerated construction and volunteering event in Europe Cronica Carcotasilor – TV stars Cabral, TV star and blogger Ovidiu Raetchi, deputy
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www.habitat.ro /habitat.ro 2016 is the 8 th year when we are celebrating World Habitat Day in Romania through BIG BUILD Together with more than 800 international and Romanian volunteers, artists and politicians, we will build 40 houses in only 5 days in Bacau. 1,200 volunteers will work in the pre-event, to set up the construction site. The beneficiary families will work together with the volunteers at building their own houses. On the first day, on site, there will be only the foundations, and in the fifth day, the families will receive the houses’ keys. World Habitat Day as declared by the UN is celebrated every first Monday of October. In 2016, it will be on October 3 rd
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www.habitat.ro /habitat.ro Calendar of the event Selecting the families: February -April Setting up the site: April - September Pouring the foundations : June – August External communication of the event: February – December Internal communication internationally for volunteers): January- October 2016 Costs: 1,400,000 euro BIG BUILD 2016 40 houses in five days We are in discussions with the Wienerberger Group for an innovative solution that allows the accelerated construction with bricks. The project of 40 houses in just 5 days with bricks will be the first in Europe.
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www.habitat.ro /habitat.ro BIG BUILD – the most covered event of the year in the NGO sector Media campaign calendar: March – December 2016 Engaging international media : The Telegraph, The Guardian, EuroNews, CNBC, Bloomberg, The Independent, etc. Strong media partnership with Prima TV, Adevarul, Click and Europa FM A series of articles about the housing situation in Romania Videos with the families’ stories and their selection, engaging volunteers Support from online publications and their VIPs TV programs (Cronica Carcotasilor, Trasnitii, Focus Magazin) Coverage of the event and the presence of celebrities on the site ONLINE Bloggers, vloggers Facebook, Twitter campaign Start of national campaign: 15 th March BIG BUILD: Communication of the event
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www.habitat.ro /habitat.ro National and international VIPs ADDA/ VOLTAJ – a dedicated song for the event (it will involve many more artists) Social media support Participation on the site Press interviews Ambassadors support BIG BUILD: Communication of the event
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www.habitat.ro /habitat.ro Events Groundbreaking (April) – TBD Bikers for Humanity – Building together with Cristi Hrubaru (famous Rock FM and Prima TV star) and motorcycle riders. Almost 100 riders will leave from Bucharest and camp in Bacau next to the site. They will work 2 days (17-19 June) at the foundations. Bikers for Humanity Famous Chefs Live Cooking - (October 3 rd and 7 th ). Five world famous chefs will cook for 800 volunteers Guinness World Records - the largest accelerated construction and volunteer event in Europe BIG BUILD: Communication of the event
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www.habitat.ro /habitat.ro Partner’s benefits: Promoting the partnership during the campaign (March – December 2016) press releases newsletters mentioning the partnership in press interviews branding on site, T-shirts, volunteer brochures, videos, website, Facebook, Twitter speaker at the press conference Be partner of the biggest event in NGO sector in 2016
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Benefits of volunteering www.habitat.ro /habitat.ro Unique volunteering experience for the local team and mix of international senior management Strengthens relationships between colleagues High satisfaction of the employees involved, sense of joy that are taking part of a great project Interaction with volunteers from all over the world, companies’ CEO, politicians and VIPs Veronica Soare, at the end of day at BIG BUILD 2015 Habitat for Humanity Romania has more the 20 years experience in hosting volunteering teams, including companies’ top management teams.
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www.habitat.ro /habitat.ro BIG BUILD 2015 – Bacau 200 international and Romanian volunteers built, together with the beneficiary families, 8 houses in only 5 days. See BIG BUILD 2015 video video Special guest: Clive Rainey, first Habitat for Humanity’s volunteer. PrimaTv was the media partner of the event.
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Thank you Iolanda.burtea@habitat.ro 0731.039.103 www.habitat.ro /habitat.ro
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