1. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Writing Business Messages

2. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 2 The Three-Step Process Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Adapt to the Audience Compose the Message PlanningCompletingWriting

3. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 3 Adapting to the Audience What’s in this for me? Style and Tone Style and Tone Relationships Sensitivity Information

4. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 4 Audience Sensitivity Use Bias-Free Language Emphasize the Positive Demonstrate Business Etiquette Adopt a “You” Attitude

5. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 5 The “You” Attitude PreferencesHopesInterestsWishes SpeakingSpeakingWritingWriting Audience

6. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 6 Business Etiquette CourtesyCourtesy RespectRespect DiplomacyDiplomacy

7. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 7 Emphasize the Positive Avoid Negativity Stress Benefits Use Euphemisms

8. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 8 Use Bias-Free Language PerceptionPrejudices Disability Age Gender Race or Ethnicity Race or Ethnicity Labels Stereotypes

9. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 9 Audience Relationships Establish Your Credibility Establish Project the Company’s Image Project the Company’s Image

10. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 10 Establish Your Credibility HonestyObjectivityAwareness CredentialsEndorsementsPerformance ConfidenceCommunicationSincerity

11. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 11 Project Company Image Be a Spokesperson Follow Guidelines Observe Colleagues

12. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 12 Control Style and Tone Conversational Plain Language Active and Passive

13. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 13 Business Communication Business Communication Texting vs. Writing Pompous Language Preaching or Bragging Intimacy or Humor Conversational Tone

14. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 14 Using Plain Language “You” Attitude Audience Respect Productivity

15. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 15 Using the Right Voice Active Voice Passive Voice Vigorous Concise Direct Subject + Verb + Object Reserved Tactful Indirect Object + Verb + Subject

16. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 16 Composing the Message Word Choice SentencesSentences ParagraphsParagraphs

17. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 17 Choose Strong Words Correct Abstract Effective Concrete

18. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 18 Choose Powerful Words Choose Powerful Words Choose Familiar Words Choose Familiar Words Avoid Clichés and Buzzwords Avoid Clichés and Buzzwords Use Jargon Carefully Use Jargon Carefully Communicate Effectively

19. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 19 Write Effective Sentences Choose the Type of Sentence Emphasize Key Thoughts

20. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 20 Craft Good Paragraphs Transitions Support Sentences Topic Sentence Paragraph Unity Paragraph Coherence

21. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 21 Illustration Classification Cause and Effect Problem and Solution Compare and Contrast Paragraph Development

22. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 22 Format with Technology Style Sheets and Templates Smart Documents Master DocumentsAuto-Completion Auto-Correction Endnotes, Footnotes, Indexes, and TOCs WizardsMail Merge

23. Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 23 Writing Business Messages