1. Susan Bailey, Head of Communications, ABM University Health Board

2. It’s all about having a conversation

3. 39 LIKES, 1 COMMENT, 3 SHARES9 LIKES, NO COMMENTS, TWO SHARES

4. 1,440 LIKES, 20 COMMENTS, 83 SHARES 1,781 COMMENTS, 61 COMMENTS, 224 SHARES

5. Reach: 25,912, 642 likes, 116 comments, 70 shares Reach: 14,592, 465 likes, 41 comments, 18 shares - £5 boost Left – Child and family Health Facebook page, 1,481 followers Right – main ABMU page, 5,378 followers

6.  People, people, people  Clear language, nothing formal  Be cautious using shortcuts like Hootsuite  Avoid unnecessary links to other sites  Précis media release whenever possible  Respond to queries quickly, ‘like’ comments  Don’t shy away from awkward questions  Remember posts should be for the benefit of your followers, not you

7. Or how Facebook decides if you’re a spammer

8.  A sophisticated algorithm designed to block dull or spam posts  ‘Affinity’, ‘weight’ and ‘time decay’ – but now many other factors also checked. Why?  Billion+ Facebook users daily  18 million Facebook pages  Unchecked, the typical user could have 1,500 stories a day in their newsfeed!

9.  User’s personal preference – pictures, text, links  How many ‘hides’ or ‘unlikes’  How many posts reported as spam  What type of device and speed of internet connection  Is the viewer likely to appreciate this story?

10. Use a mix of posts – Text Pictures Videos External links to interesting or topical news stories Time posts

11. A little goes a long way

12.  Boosting posts with just a few pounds can still reach 1,000s more people  You can choose geographical area, age, gender and interests  £170 spent on February nurse recruitment campaign reached 170,000 people  £18 spent on domestics recruitment campaign resulted in 450 candidates through the door!

13. Tip – images on boosted posts must have no more than 20% text – so put the detail in the post intself

14.  People, people, people  Informal language  Respond – this is about talking!  Use a mix of content  Invest in boosted posts or adverts  Remember to time your posts Happy to answer any questions