1. Selling your work to colleagues and society: how to use social media Jon Otter, PhD FRCPath Imperial College Healthcare NHS Trust  jon.otter@imperial.nhs.ukjon.otter@imperial.nhs.uk @jonotter Blog: www.ReflectionsIPC.comwww.ReflectionsIPC.com You can download these slides from www.jonotter.netwww.jonotter.net

2. Credits Image credits: o Social Media, Social Media Phone, Social Media Montage, Mobile Device Size Evolution, Dinosaur. Social MediaSocial Media PhoneSocial Media MontageMobile Device Size EvolutionDinosaur

3. “STOP WASTING TIME ON SOCIAL MEDIA AND DO SOME REAL WORK” Slight (and only slight) paraphrase of a Professor’s comment to me during a recent discussion about whether an infection control journal should have an active Twitter feed.

4. The way we’re learning is changing Pew survey of access to news, US.survey

5. Google it. 2010 General Social Survey, National Science Foundation. Other search engines are available.General Social Survey

8. What is social media? Social media describes web-based applications that allow people to create and exchange content to include: o blogs and microblogs (such as Twitter), o internet forums (such as doctors.net), o content communities (such as YouTube and Flickr), and o social networking sites (such as Facebook and LinkedIn). GMC: Doctors’ use of social media guidelines.Doctors’ use of social media guidelines.

9. Social media – common features o Instant gratification! No rigour o Short attention span o Online dialogue with non-expert idiots o Public sharing of dirty laundry o Web-based unreliable sources o Always on never home o Free You get what you pay for

10. Social media – common features o Instant gratification! No rigour o Short attention span o Online dialogue with non-expert idiots o Public sharing of dirty laundry o Web-based unreliable sources o Always on never home o Free you get what you pay for

12. Selling your ideas (or anything, really) Know your audienceUnderstand the needListen to the clientBe part of a convincing brandBe quietly tenacious

13. Trends in social media use Pew survey of social media usage, US.survey

14. n=749. Social media use by healthcare professionals

15. n=749. No significant correlation between gender, age, location or profession, and social media use.

16. Twitter use by healthcare professionals n=749. TotalTwitter user%Univariate Multi- variable OR95% CI GenderFemale 42213732.50.0480.0030.6(0.4-0.8) Male (reference) 32712939.4- Age34 or less 1655935.80.2790.1051.5(0.9-2.3) 35-50 35513738.60.0480.0111.6(1.1-2.3) 51 or older (reference) 2297030.6- LocationAfrica 9777.80.0970.0604.8(0.9-25.0) Asia 23730.40.1540.3020.6(0.2-1.6) Australia/NZ 2797025.1<0.0010.0070.5(0.3-0.8) Europe 33813539.90.2090.3020.8(0.5-1.2) North America (reference) 1004747.0- ProfessionDoctor (reference) 43812829.2-- Nurse 1525938.80.0290.0041.9(1.2-2.9) Other healthcare professional 1537649.7<0.0010.0002.3(1.5-3.5) Student 6350.00.2830.5361.7(0.3-9.0)

17. Blogs o Free and easy to set-up. o Posts can be as long or short, and regular or irregular as you like! o Often linked with other social media to spread the word (Twitter, Google+ etc)

18. Twitter - individual o Personal newsfeed o No trolls o Time-neutral o Linked to blog o Tweeps o Conference #s

19. Twitter - organisation o Many hospitals, organisations, some clinical teams, and companies now have active Twitter feeds.

20. Twitter - getting started Adapted from Goff et al. Clin Infect Dis 2015:1533-1540, which includes useful suggestions for who to follow. Register (free!) at www.twitter.comCreate short username (creative, not weird)Upload selfie (again, creative, not weird)Write a bio (once again, creative, not weird)Get following (individuals, organisations, journals) Get tweeting!

21. Learning to speak ‘Twitter’ Retweet = share with your followers Favourite = Twitter’s ‘like’ Direct Message (DM) = Twitter’s ‘email’ Notifications = your Tweets scored some responses # = search tag

22. Followers = people who follow you Following = people who follow you Bio Learning to speak ‘Twitter’

23. Mention New follower Retweet Favourite Learning to speak ‘Twitter’

24. Social network Academic network Professional network

26. Social media & new possibilities for IPC/ID o Surveillance (e.g. pandemics, post-discharge surveillance for SSI) 1 o Healthcare regulation 2 o Public engagement 3 o Patient reminders e.g. to take antibiotics (or not!) 4 o New opportunity for dialogue with patients 5 o Surprisingly accurate public healthcare info 6 o Conferences with a louder voice 7 1.Charles-Smith et al. PLoS One 2015;10:e0139701. 2.Bouwmann et al. BMC Health Serv Res 2015;15:325. 3.Dyar et al. J Antimicrob Chemother 2014;69:2568-72. 4.Odone et al. Hum Vaccin Immunother 2015;11:72-82. 5.Doctors’ use of social media guidelines. (GMC).Doctors’ use of social media guidelines. 6.Chew & Eysenbach. PLoS One 2010;5:e14118. 7.Kiernan & Wigfglesworth. J Infect Prevent 2011;12:224-225.

27. Summary o Social media will not replace conventional media o Risks of engaging social media include: –Time, Unhelpful interactions, New liabilities o Benefits include: –Improve exposure, Useful interactions o What do you want out of social media?

28. Resources and Blogroll Resources: o The Health Communicator’s Social Media Toolkit (CDC.gov). The Health Communicator’s Social Media Toolkit o How to use social media for science (Elsevier). How to use social media for science o Doctors’ use of social media guidelines. (GMC). Doctors’ use of social media guidelines. o Review of Twitter for Infectious Diseases Clinicians: Useful or a Waste of Time? (Goff et al. Clin Infect Dis 2015:1533-1540). Review of Twitter for Infectious Diseases Clinicians: Useful or a Waste of Time? o The use of social media in the dissemination of information from scientific meetings (Kiernan & Wigfglesworth. J Infect Prevent 2011;12:224-225.) The use of social media in the dissemination of information from scientific meetings o A Scientist’s Guide to Social Media (Sciencemag.org). A Scientist’s Guide to Social Media o Online collaboration: Scientists and the social network. (Nature.com). Online collaboration: Scientists and the social network Blogroll: o Aetiology* Aetiology o Bad Science Bad Science o Controversies in HAI Controversies in HAI o Reflection on IPC Reflection on IPC o Musings on Infection Musings on Infection o Virology Down Under Virology Down Under * Thanks to Dr Tara Smith for sharing slides with me from a similar talk. For more extensive Blogrolls go to Reflection on IPC or Controversies in HAI.Reflection on IPCControversies in HAI

29. Selling your work to colleagues and society: how to use social media Jon Otter, PhD FRCPath Imperial College Healthcare NHS Trust  jon.otter@imperial.nhs.ukjon.otter@imperial.nhs.uk @jonotter Blog: www.ReflectionsIPC.comwww.ReflectionsIPC.com You can download these slides from www.jonotter.netwww.jonotter.net

30. Social media use among scientists van Noorden. Nature 2014;512. Nature survey of 3500 scientists from 95 countries.

31. How scientists use social media van Noorden. Nature 2014;512. Nature survey of 3500 scientists from 95 countries.