1. Marketing Channels Chapter 2 Segmentation for Marketing Channels Design and Service output

2. Segmentation Of Marketing channel  Age  Gender  Income group  Residential Area/Industrial Area  Religion  Ethnic group

3. End-User Channel Preferences  Product Usage  Buying/Selling ways  Customer requirements  Service  Direct contact/Indirect contact with manufacturer

4. Service Output  What is Service Output Time Search Cost evaluation Easy decision making Convenience Customer Service Product Variety

5. Online Bill payment the consumer Experience

7. Segmenting The Market by Service Output Demands  Lowest Total Cost/Pre-Sales Info Segment  Responsive Support/Post Sales Segment  Full Service Relationship Segment  References and Credentials Segment

8. Segmenting The Market by Service Output Demands

9. Ideal Channel System For Business To business Segment for Technology Product

10. Meeting Service Output Demand  Cost  Competitive  Ease of entry  Other elements of excellence in the marketing offering

11. Role of Service Output in Channel Design Analysis  Assess Segment Attractiveness  Segment Identified  Customize Marketing Channel

12. Service Output Comparison