1. BEST SELLER MEGA MINDS Strategic Planning Session Part 2 May 11 th, 2016 With New York Times Best Selling Author Peggy McColl http://PeggyMcColl.com 1

2. THIS WEBINAR Strategic Planning Part 2 http://PeggyMcColl.com 2

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4. Simple 3 Step Process Plan Schedule Execute http://PeggyMcColl.com 4

5. Your Outcome to Achieve the Goal To get Your Book on the New York Times Best Seller List! Set a Goal to: Sell 10,000+ Books & Have Them ALL Shipped Within the US in a Period of One Week! http://PeggyMcColl.com 5

6. You decide how it will be! http://PeggyMcColl.com 6

7. Strategic Initiatives Strategic initiatives are the means through which a vision is translated into practice. Recommendations for your New York Times Launch is to focus on: 1. List Building 2. Pre-Sales 3. Media http://PeggyMcColl.com 7

8. List Building http://PeggyMcColl.com 8

9. Pre-Sales http://PeggyMcColl.com 9

10. Media http://PeggyMcColl.com 10

11. Pre-Sales http://PeggyMcColl.com 11

12. Gaby Bernstein TWO STRATEGIES: #1. Speaking Engagements secured thousands of book deals (sold from the stage at events where she spoke – collected the orders) #2. Her own “following” / email list solidified it. She emailed the special offer to her own database requesting her followers BUY. http://PeggyMcColl.com 12

13. Pre-Sell Books at “Live” Events Create a Bundle Offer You Take Payment for the Entire Package Process the Book Orders for DELIVERY During the Week of Your Campaign AS AN EXAMPLE Package Includes: 100 Books (Tell them what they can do with the books) Series of Webinars Consulting/Coaching Downloadable Bonuses $1,999 http://PeggyMcColl.com 13

14. Math on Pre-Sales 25 People Buying Your Package (100 books x 25 = 2500 books) Remember – all books must SHIP in the United States Your Hard Costs = the books! Your Time – Be Cautious Not to Include Too Much Your Coaching/Consulting/ Mentoring Time In Your Bundle http://PeggyMcColl.com 14

15. Selling from the Stage An Easy 7 Step Process Will be Teaching it in a Future Class Very Valuable Skill! Important for you and your business (and for book sales) to become really good at this skill (I will teach it to you) http://PeggyMcColl.com 15

16. Lets Look at Some Samples Pay attention to what they did These are “models” Anyone can follow these BUT you must add your own creativity “Model” not “Copy” http://PeggyMcColl.com 16

17. Emmanuel Dagher http://PeggyMcColl.com 17

18. www.EasyBreezyProsperity.com http://PeggyMcColl.com 18

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22. Giveaway http://PeggyMcColl.com 22

23. Media http://PeggyMcColl.com 23

24. Focus National Television Syndicated Radio BIG Exposure http://PeggyMcColl.com 24

25. Radio Shows Prepare a Show Segment / Idea Create a Media Kit (BIO, Questions & Answers, Website, Contact Information) Find popular radio shows National Radio Shows as a Priority Focus http://PeggyMcColl.com 25

26. TV National Television is Your Goal (in the United States) Target to Get on National TV during the Week of Your Launch Become Familiar with the Shows Create the Show Idea(s) Send the Producers a Complete Package (including your show idea) http://PeggyMcColl.com 26

27. Be Media Ready Have a Media Section On Your Website Prepare Sound Bites Practice Have an Easy to Remember URL and say it OFTEN!!! Give the listeners/viewers a reason to go to your site Professional Photos Sample Questions for the Hosts (and Answers too) Look Confident and BE Confident http://PeggyMcColl.com 27

28. Reaching Out to the Media eMail Snail Mail Telephone Be Confident Be Ready Follow UP Follow Through http://PeggyMcColl.com 28

29. Keep in Mind Media is Constantly Looking for Great Content They Must Keep Their Viewers / Listeners Engaged When You Create the Show Idea and You are Thorough, You Will Make it an Easy Decision for Them http://PeggyMcColl.com 29

30. The Creative Element You Must THINK Be Creative Be Unique Stand Out http://PeggyMcColl.com 30

31. What else can you do to promote? VideosBlogsMedia Speaking Engagements Article Placement Newsletter Inserts Live Events/Launch Parties Quote of the Day sites Social Media http://PeggyMcColl.com 31

32. Keep In Mind If you are looking to stay on the New York Times Best Seller List you must keep promoting And, you must have a great book that readers will willingly and excitedly tell other readers about! http://PeggyMcColl.com 32

33. Logistics of the Best Seller List Orders on amazon.com (even if an order is for 10 books) will ONLY impact the best seller ranking as if 1 book was ordered New York Times counts books SHIPPED to the United States (weekly) http://PeggyMcColl.com 33

34. Bulk Purchases http://www.barnesandnoble.com/customer-service/bulk- order.jsp http://www.barnesandnoble.com/customer-service/bulk- order.jsp CEOREAD this is our contact: Aaron Schleicher. You may reach him at (800) 236-7323 ext. 204 and HYPERLINK "mailto:aaron@800ceoread.com"aaron@800ceoread.commailto:aaron@800ceoread.com"aaron@800ceoread.com http://PeggyMcColl.com 34

35. To Get Your Book on the List http://PeggyMcColl.com 35 Your book must be “shipping” in the United States (i.e. for sale) This works for both fiction and non-fiction This works for both published and self-published Choose a ONE WEEK campaign period but plan and execute that plan months in advance Concentrate ALL of your promotion so that the book sales/shipping occur during that ONE WEEK Be Fully Committed 3 Weeks After Your Campaign Your Book Your Book Will Show on the New York Times Best-Seller List IF You Made It!

36. Buying Agencies http://PeggyMcColl.com 36

37. Accountability Tool http://PeggyMcColl.com 37

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39. Your Destiny Switch NY Times Best Seller Plan Set the objective (get on the New York Times Best Seller List) Set the date Determined the steps Broke things down into incremental steps Scheduled tasks into my agenda Got on with the work Measured Monitored Adjusted STAYED persistent! http://PeggyMcColl.com 39

40. Important Summary Points The Primary Focus is on Building Your eMail List Pre-Sales Book Sales During Launch Week Not complicated but it does take time and effort (and lots of it) http://PeggyMcColl.com 40

41. Recommendations Review this class again Begin to make a list of the things that you would like to do Get ideas for list building Write them down And Take Action! http://PeggyMcColl.com 41

42. Open Q & A http://PeggyMcColl.com 42