1. FSU Career Center career.fsu.edu 850.644.6431 Carolyn Barringer, Katy Tufts, & Kristin Zaideman Florida State University Career Center Creating Your PersoNOLE Brand Creating Your PersoNOLE Brand

2. FSU Career Center career.fsu.edu 850.644.6431

3. What is a Brand? Products/Things – Recognition – Endorsement – Association People/Individuals – Awareness – Validity – Protection

4. FSU Career Center career.fsu.edu 850.644.6431 Awareness Awareness of How You Represent Yourself – Making a good first impression – Be intentional with your personal brand – Examples

5. FSU Career Center career.fsu.edu 850.644.6431 Validity Identifying Values, Interests, Skills Building a strong work ethic Knowing that if someone uses you as a ‘brand,’ you’ll provide quality work – Faculty members – research; letters of recommendation or reference – Volunteering with non-profits/local organizations – Representative in a club/discipline – Employees at specific companies

6. FSU Career Center career.fsu.edu 850.644.6431 Protection We have complete control over our personal brands You never know who is watching or listening! Stay organized Social Media: Use this to market yourself – Think before you post, tweet, take pictures http://theundercoverrecruiter.com/infographic-how-protect-your-online-personal-brand- and-reputation/

7. FSU Career Center career.fsu.edu 850.644.6431 Protection Think before you put your name on it! Maintain positive relationships with supervisors, organization members and faculty Utilize your resources at Florida State University – When in doubt, always ask questions Remember you are always representing Florida State!

8. FSU Career Center career.fsu.edu 850.644.6431 Identify 1 Goal  Academic  Career  Personal  Academic  Career  Personal

9. FSU Career Center career.fsu.edu 850.644.6431 Strategies Identifying FSU Resources: – Academics – Leadership – Service – Research Who are your allies? Who cares about you & your goals? – Professors – Advisors – Administrators

10. FSU Career Center career.fsu.edu 850.644.6431 Action Plan Goals Week Semester Graduation Actions Today Week Semester

11. FSU Career Center career.fsu.edu 850.644.6431 Garnet & Gold Scholar Society Leadership Internship Service International Research

12. FSU Career Center career.fsu.edu 850.644.6431 Career Center 15-second ‘Elevator Speech’ Career Development Course Networking Opportunities Career Portfolio Resume Interviewing

13. FSU Career Center career.fsu.edu 850.644.6431 Thank You! Any Questions? Contact us: – Carolyn Barringer – Carolyn Barringer ctbarringer@fsu.edu – Katy Tufts ktufts@fsu.edu – Kristin Zaideman kzaideman@fsu.edu