1. 1© Copyright 2012 EMC Corporation. All rights reserved. Turning Big Data into Competitive Advantage “Big data will represent a hugely disruptive force during the next five years – enabling levels of insight – that are currently unachievable through any other means” Gartner May 2011 What can you do to approach this BIG DATA TRANSFORMATION TRANSFORMATION

2. 2© Copyright 2012 EMC Corporation. All rights reserved. Effective Customer Segmentation Requires Blending Structured and Unstructured Data Transaction data (structured data) tells you what the customer did. Unstructured data can tell you why they did it, why some others did not, what else they need or want, and what problems they may have.

3. 3© Copyright 2012 EMC Corporation. All rights reserved. Data Science is the Next Big Data Frontier

4. 4© Copyright 2012 EMC Corporation. All rights reserved. Summary Big Data next frontiers – Data Science – Predictive Analytics and AI techniques Federated environments: visibility across silos Integration of different areas: – Security risk, IT risk, Financial risk, Operational risk, and others: Many areas, one language Automation Consistency of Regulatory Supervision Towards intelligent, predictive, context-aware data management

5. 5© Copyright 2012 EMC Corporation. All rights reserved. Enabling transparency and traceability

6. 6© Copyright 2012 EMC Corporation. All rights reserved. EMC Sponsors The Human Face of Big Data Project http://www.thehumanfaceofbigdata.com/

7. 7© Copyright 2012 EMC Corporation. All rights reserved. Thank You!

8. 8© Copyright 2012 EMC Corporation. All rights reserved.

9. 9 ADDITIONAL SLIDES

10. 10© Copyright 2012 EMC Corporation. All rights reserved. GRC-XML Information Model

11. 11© Copyright 2012 EMC Corporation. All rights reserved. GRC Applications & Systems Enterprise GRC, Operational GRC, IT GRC, etc. Controls Testing & Monitoring Risk & Controls Repository GRC XML Automated Control Tests Transactions Configurations User access Manual Control Tests Surveys Sampling Risk models Controls documentation Organization / Process Test Procedures Test Results GRC XML Sample Deployment

12. 12© Copyright 2012 EMC Corporation. All rights reserved.

13. 13© Copyright 2012 EMC Corporation. All rights reserved. Standardizing Trust in the Cloud Big Data Management

14. 14© Copyright 2012 EMC Corporation. All rights reserved. Cloud Computing and Intelligent Data Centers  Common vocabulary for federated systems on the Cloud  Semantic Heterogeneity  Interoperability/Portability  Self-sustaining Data Centers  Dynamic deployment of resources  Interactive Service Providers-Consumers Audits  Policy-based Multi-Tenancy

15. 15© Copyright 2012 EMC Corporation. All rights reserved. Decision Making and Business Performance  Real-time Relevance and Analytics  Pattern matching and suitability criteria  Rich Semantics and Business Rules  Beyond Search  Enabling inference capabilities  Open Linked Data and Transparency

16. 16© Copyright 2012 EMC Corporation. All rights reserved. Questions Contact: Said Tabet: stabet@oceg.org and said.tabet@emc.com stabet@oceg.orgsaid.tabet@emc.com