2. * founded in 1989 in Dubai, UAE. * farm in Al Khawaneej. * first dairy producer in the UAE to pack fresh milk in plastic bottles * first company to introduce 100% natural and fresh orange juice * continue to innovative, most recently with functional products like Omega 3 Milk

3. * http://www.youtube.com/watch?v=_SGvEgRfrk o http://www.youtube.com/watch?v=_SGvEgRfrk o

4. * Omega 3 is good for the heart, the eyes and the brain. Drinking a glass of Omega 3 milk daily boosts immunity and helps to fight against disease. * Benefits of “milk”: * Good for the bones * Gives Calcium that the body needs to build the teeth. * Benefits of “Omega-s”: * Good for the brain * Lower the blood cholesterol * Reduce the risk of heart attack and stroke * Lower the depression * Help in the kids growth

5. Focus on Value of product : * Health * Growth * Energy Branding: * All people in UAE know about Al Rawabi. * Al Rawabi is known as the first company of producing milk in UAE. * The products are branded and labeled with all information so that consumers are informed of health benefits.

6. * First of its kind – Omega 3 * Product quality * Pricing: Value-Based pricing. * Value added Pricing – normal milk with omega 3 * Advertising Strategy: * Radio and TV advertisement, mostly in morning so the parents can hear while driving their children to school.

7. * AL RAWABI have a big competition in the market. * There are companies that are controlling the marketplace, like Al-Marai, Al-Deqdaga. * But Al Rawabi can succeed because they are offering Omega 3 milk that is one of a kind “unique”, and it’s the first product with such an idea.

8. Does the competition influence the price? * NO: Depends on the product itself “Omega-3 milk” * The price should be good to make profits