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Chapter 9 Innovation And Organizational Change
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Creativity - the generation of a novel idea or unique approach to solving problems or crafting opportunities. Innovation - the process of creating new ideas and putting them into practice.
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TYPES OF INNOVATION BUSINESS INNOVATIONS Product Innovation Process Innovation Business Model Innovation SUSTAINABLE INNOVATIONS Sustainable Innovation (Green Innovation) SOCIAL BUSINESS INNOVATIONS
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The Innovation Process 1. Imagining 2. Designing 3. Experimenting 4. Assessing 5. Scaling Commercializing innovation ◦ Process of turning new ideas into products or processes that increase profits through sales or cost reductions.
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Organizational Change Change leader. ◦ A change agent who takes leadership responsibility for changing the existing pattern of behaviour of another person or social system. Change leadership. ◦ Forward-looking. ◦ Proactive. ◦ Embraces new ideas.
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Models of Change Leadership Top-Down Change – change initiatives come from senior management Bottom-Up Change – change initiatives come from all levels in the organization Integrated Change – Successful and enduring change combines advantages of top-down and bottom-up approaches.
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Incremental and Transformational Change Reactive Change Performance Gap Planned Change Incremental Change Transformational change
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Forces and Targets for Change External forces for change : ◦ Globalization. ◦ Market competition. ◦ Local economic conditions. ◦ Government laws and regulations. ◦ Technological developments. ◦ Market trends. ◦ Social forces and values. Internal forces for change : ◦ Arise when change in one part of the system creates the need for change in another part of the system. ◦ May be in response to one or more external forces.
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Forces and Targets for Change Organizational targets for change : ◦ Tasks ◦ People ◦ Culture ◦ Technology ◦ Structure
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Managing Planned Change Phases of planned change ◦ Unfreezing The phase in which a situation is prepared for change and felt needs for change are developed. ◦ Changing The phase in which something new takes place in the system, and change is actually implemented. ◦ Refreezing The phase of stabilizing the change and creating the conditions for its long-term continuity.
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Change Strategies Force-Coercion Strategies – change through formal authority and/or the use of rewards or punishments Rational Persuasion Strategies – change through empirical data and rational argument Shared Power Strategies – change by participation in assessing change needs, values and goals.
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Reasons for people resisting change o Fear of the unknown o Disrupted habits o Loss of confidence o Loss of control o Poor timing o Work overload o Loss of face o Lack of purpose
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Dealing with Resistance to change Check the benefits – what in it for me, them, us Check the compatibility – keep change as close to existing ways as possible Check the simplicity – easy to understand and use, ease of access to information Check the ‘Tryability’ – allow people try change little by little, no rush
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Organization development (OD) - a comprehensive approach to planned organizational change that involves the application of behavioral science in a systematic and long-range effort to improve organizational effectiveness.
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Organization development goals: ◦ Outcome goals focus on task accomplishments. ◦ Process goals focus on the way people work together. ◦ OD seeks to develop the organization members’ capacity for self-renewal. ◦ OD is committed to change through freedom of choice, shared power, and self-reliance. ◦ OD takes advantage of knowledge about human behaviour in organizations.
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The organization development process: ◦ Establish a working relationship. ◦ Diagnosis. ◦ Intervention. ◦ Evaluation. ◦ Achieve a terminal relationship.
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Action Research Steps in the action research process: ◦ Data gathering. ◦ Data analysis and feedback. ◦ Action planning. ◦ Action implementation. ◦ Evaluation and follow-up.
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Organization Development Interventions Individual OD interventions ◦ Sensitivity training (T-groups) ◦ Management training ◦ Role negotiation ◦ Job redesign ◦ Career planning
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Team OD interventions ◦ Team building ◦ Process consultation ◦ Inter-group team building Organization-wide OD interventions ◦ Survey feedback ◦ Confrontation meeting ◦ Structural redesign ◦ Management by objectives (MBO)
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