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Broadcasting AGENDA-Commercial Development Learning goal: Interpret the manner in which an ad convinces you to “buy” what it’s selling. AND engage accountable.

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Presentation on theme: "Broadcasting AGENDA-Commercial Development Learning goal: Interpret the manner in which an ad convinces you to “buy” what it’s selling. AND engage accountable."— Presentation transcript:

1 Broadcasting AGENDA-Commercial Development Learning goal: Interpret the manner in which an ad convinces you to “buy” what it’s selling. AND engage accountable talk

2 The Language of Persuasion Open notes Quiz Number your paper 1-15 (skip lines). View each slide or commercial, identify the persuasive and/or rhetorical device (you may use your notes). Explain the purpose for this device and back it up with evidence. Write your answers down and KEEP THEM TO YOURSELF (Joey & Andrew!)

3 “Just Do It”

4 “Mm, Mm Good. Mm, Mm Good.”

5 “They’re GRRRRRRREA T”

6 “Live in your world, play in ours.”

7 “Is it in you?” or “Be Like Mike”

8 “I’m Lovin’ It”

9 “Maybe she’s born with it, maybe it’s______”

10 “They’re magically delicious”

11 “Hungry? Why Wait?” or “Satisfies”

12 “Snap, Crackle, Pop”

13 Commercial Analysis G Watch each commercial and write down all the ways in which the advertising agency is trying to persuade you.

14 http://lacesnsoles.com/store2/images/categories/Nike.png

15 http://hunkerdownusa.files.wordpress.com/2009/06/campbells- soup-i-chicken-noodle-http://hunkerdownusa.files.wordpress.com/2009/06/campbells- soup-i-chicken-noodle-c1968-premium-giclee- printc12985614.jpg

16 http://www.clhmt.com/Q/FrostedFlakes.jpg

17 http://footballfire.files.wordpress.com/2008/11/playstation-logo.jpg

18 "Be Like Mike" Commercial http://claytonguiltner.files.wordpress.com/2007/11/gatorade.jpg

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