1. Burger King By: Tom Inglis Chantelle Herburger

2. Background Founded in 1954 by James McLamore and David Edgerton –expand to just over 11,200 stores in 65 nations The Whopper was the first major addition to the menu –Burger King's signature product.

3. Advertising “Golden Age” "Golden Age" of advertising was during the 1970s1970s –the Magical Burger King –slogans Early 1980 –advertising began to lose focus In 2003, hired advertising agency of Crispin Porter + Bogusky (CP+B).

4. History of the King 1955, signs had the King shown sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the 1980’s Burger King started using an animated version of the King –would present children with gifts or buy them some Burger King food.present children This campaign paralleled McDonald's

5. Revamp of the King The most recent ad campaign for the BK Homestyle Melt sandwiches –hit on himhit on him –new products are moving in on the women's territory, making lunch for kids.

6. BK Freak-out In 2007 –Las Vegas, NevadaLas Vegas, Nevada A second round of related commercialssecond round –showed actual customers who had ordered a Whopper instead being provided with a Big Mac