1. Making Bike Share More Affordable Matthew Clark

2. Making Bike Share More Affordable Context 2 Bike share is an established means of transport Ι Worldwide over 1,000 bike share systems exist Ι 300 bike share systems are being planned Ι 130 bike share systems have closed 2010 London – 11,500 bikes 2011 Rio de Janeiro – 600 bikes

3. Making Bike Share More Affordable Context 3 Technology and social change continues Ι Smartphone penetration ■ 2010 across UK 10% ■ 2015 across UK 72% ■ 2017 across UK 81% Ι Cultural change and the sharing economy ■ AirBed & Breakfast (Airbnb) launched in August 2008 ■ Crowdfunding – Kickstarter launched in April 2009 ■ peer to peer lending – Funding Circle launched in August 2010

4. Making Bike Share More Affordable More Affordable Bike Share through Innovation 4 Increasing use Ι Making bike share attractive to a wider range of people Reducing cost Ι Making the bike share system less expensive Increasing income Ι Generating additional income

5. Making Bike Share More Affordable Innovation – docking stations and smart bikes 5 Docking stations are not always required Smart bikes can know where they are and include locking systems

6. Making Bike Share More Affordable Innovation – eBikes 6 eBike only or mixed schemes Extends the possible range Wider range of users

7. Making Bike Share More Affordable Innovation – Peer to Peer ‘Individuals’ 7 Bikes owned by individuals, available from individuals for daily rental Airbnb for bikes

8. Making Bike Share More Affordable Innovation – Peer to Peer ‘City-wide’ 8 Bikes owned by individuals or organisations, available within a zone for daily rental Located and paid for via a smartphone app

9. Making Bike Share More Affordable Innovation – Internet of Things bike lock 9 Bike lock connected to the internet, can be used with any bike

10. Making Bike Share More Affordable Innovation – Social Equity 10 Wider audience Include stations in low income communities Cash payment (use without credit card) Ambassadors from community groups Bike riding skills and training

11. Making Bike Share More Affordable Sponsorship – Big Names 11 Big name sponsors offer potential revenue

12. Making Bike Share More Affordable Conclusions 12 Explore ways to Ι Increase use Ι Reduce cost Ι Increase income Bike sharing is evolving Ι Consider aims of scheme Ι Explore current Innovations Ι Anticipate further Innovations

13. Making Bike Share More Affordable Questions? matthew.clark@sdgworld.net @clarkkentish