1. Advertising Proposal Presentation
Prepared by Gisele Gihozo

2. Introduction 125th anniversary of Acme Widget Advertising proposal
Brand new bicycle: Beach Cruiser Bicycle
Advertising proposal
Theme:
Good health
Fitness
Fun
Friendship

3. Description of the target market
Hispanic young adults, who frequently use bicycles.
I choose Hispanic because first of all a big number of young adults in the US goes for Hispanic and also the big number of bicycles riders goes to Hispanic. This means that by addressing Acme Widget’s ad to this group will increase the use and the profitability. Secondly, I choose young adults because based on the data provided, they are the one who frequently ride than child as Edmondson said that adults ride more than kids as the data show that the number of kids who ride decreased to more than 20 percent (2011).

4. Print ad one

5. Ad one explanation Included “125th Acme Widget Cycling Anniversary
To show that Acme is an experienced company
Time period: 2010s
Historical influences: social media, internet use and globalization
Vintage feel: used bolded image colors, and blue background to express sea or water and relate it to the bicycle name
Tagline: “stay younger by bicycling”
To show that with riding, one can stay healthy, strong and younger

6. Reasons for the print ad one success
The print ad will be successful because :
my target values:
Having fun, being healthy and staying younger
My target uses:
Social media sites and internet in general
The ad has an attractive, short and easy to remember tagline with sea color
“Stay younger by bicycling”
Used the color “blue” to connect it to the bicycle name “Beach Cruiser”

7. Print ad two

8. Ad two explanation Included “Acme Widget 125th Anniversary Celebration
To show that Acme is an experienced company
Time period: 2010s
Historical influences: social media posts, and the use of images and videos more than texts
Vintage feel: used gold and black colors, on which there are friends exploring the nature view
Tagline: “Enjoy your day, bicycling with friends, with Acme’s best and comfy bicycle
To show that Acme promotes friendship, having fun and doing sport

9. Reasons for the print ad two success
The print ad will be successful because :
my target values:
Good health, having fun, being fit physically, and friendship
My target uses:
Social media to share news, pictures, and communicate with friends
The ad has an attractive look and tagline

10. Script for the 30-second TV spot explanation
Summary
Chris was out of options of what to do during her break
Via WhatsApp, he got an idea of what do
He finally bought Acme’s Beach Cruiser and started enjoying
Time period: 2010s
Historical influence: social media
People could get funds using Google, social media

11. Closing
Enjoy your day, bicycling with friends, with Acme’s best and comfy bicycle
Stay younger by bicycling

12. References
Bike. Retrieved from se%20a%20Product%20or%20Service/Bike.jpg
Cycling Route. Retrieved from content/uploads/2013/12/11.africa x1050.jpg
Young Couple Riding Bike In Park. Retrieved from Young-Couple-Riding-Bike-In-Park.jpg