2. SADDLEBACK COLLEGE INTERNATIONAL BUSINESS Marketing Plan Presented by: Annabelle Toledo Jordan Piper

3. PROGRAM MISSION/VISION Define itself as a competitive and highly advanced model program. Provide competencies, coursework, and experiences to prepare students for international business careers.

4. PROGRAM GOALS Prepare students State approval for AA degree Create additional distance courses Add new successful target markets Increase number of professors Enhance the International Business curriculum Assess international trade needs of the community

5. SITUATION ANALYSIS (Internal)

6. SITUATION ANALYSIS (External)

7. TARGET MARKETS Degree in Business Field or IB Certificate Enhance prior business background Learn international business trade

8. EMERGING MARKETS Employees with international business focus International students

9. MARKETING STRATEGIES KSBR 88.5 Zip Track Flyers Business Club Meetings High School Day Local Businesses and Organizations Web Site

10. IMPLEMENTATION PLAN Highly Visible Web Site –Zip Track Alter Zip Track Flyer Attend Local High Schools/College Fairs Enhance Modes of Delivery