2. Yellow Journalism Journalistic reports that feature scandal- mongering, sensationalistic stories written by unethical or unprofessional journalists or by news media organizations.

3. Yellow Journalism Joseph Pulitzer 1883 New York World

4. Yellow Journalism William Randolph Hearst 1895 New York Journal

5. Yellow Journalism Pulitzer wanted to get 2 sets of readers for his World paper: 1.Those who are interested in real news 2.Those who want sensational and human interest stories

6. Yellow Journalism Hearst used Pulitzer’s NY World as a model for his NY Journal. The two papers became rivals.

7. Yellow Journalism Both papers focused on: –Sensationalistic stories

8. Yellow Journalism Both papers focused on: –Human interest stories –ANGELINA JOLIE VISITS REFUGEES IN INDIA

9. Yellow Journalism Both papers focused on: –Investigative journalism stories WOMAN CHARGED WITH HAVING HUSBAND KILLED -- OVER GREED COPS SAY WIFE RECRUITED HER YOUNG LOVER TO MURDER MILLIONAIRE

10. Yellow Journalism Both papers focused on: –Sensationalistic stories –Human interest stories –Investigative journalism stories **When the competition got fierce, the stories got more sensational.

11. Yellow Journalism Some story titles include: –“Mlle Anna Held receives Alan Dale, Attired in a Nightie” –“Real America Monsters and Dragons” –“One Mad Blow Kills Child” –“Startling Confession of Wholesale Murder Who Begs to Be Hanged”

12. Yellow Journalism To get an edge on the competition, Pulitzer decided to use color in his paper and include cartoons.

13. Yellow Journalism The most popular cartoon was called “Hogan’s Alley” which featured a popular character called “the yellow kid”

14. Yellow Journalism Hearst decided to retaliate by copying Pulitzer’s new style and even hired the artist from the “Hogan’s Alley”/”Yellow Kid” cartoon to work for him and create the comic in his paper.

15. Pulitzer retaliated by hiring another artist to recreate the “Yellow Kid” comic in his paper.

16. Yellow Journalism The competition between the two papers that had the “Yellow Kid” comics and sensationalist stories, became know as the the competition between the “Yellow Kids”. This type of Journalism became know “Yellow Journalism”.

17. Yellow Journalism This type of Journalism became know as “Yellow Journalism”.

18. Yellow Journalism These Yellow journals said they were concerned for the “people” yet clogged the newspapers with “shrieking, gaudy, sensation-loving, devil- may-care stories”.

19. Yellow Journalism This turned the drama of life into cheap, twisted melodrama. This also helped ad sales and increased circulation.

20. Yellow Journalism Yellow Journalism’s Involvement in the Spanish - American War

21. Yellow Journalism Using their sensationalistic headlines, the Yellow Journals took advantage of the war at the time. They used the war to sell papers.

22. Yellow Journalism They described horrific tales of what was going on in Cuba –Female prisoners –Executions –Valiant rebels –Starving women and children

23. Yellow Journalism The sinking of the battleship Maine in Havana Harbor gave Hearst his 1st big war story.

24. Yellow Journalism The Spanish - American War was the first Press driven war. It fueled the public’s passion for war. Some historian’s jokingly claim that Yellow Journalism caused the war.