3. Chantelle’s history 1876 Founded by François Auguste Gamichon Women’s figures were tightly corseted

4. Chantelle’s history 1878 Creating the first elasticized fabrics stretchable in two directions abc

5. Chantelle’s history 1902 Maurice Kretz launches the fist girdles abc

6. Chantelle’s history 1920 Urchin silhouette gains its freedom abc

7. Chantelle’s history 1949 Chantelle brand is born Slogan “Chantelle, the girdle that never rides up” becomes famous

8. Chantelle’s history 1950 Birth of the New Look silhouettes abc

9. 1960 Launches its first bras under Claude Kretz abc Chantelle’s history

10. 1961 Hires an “abrasive” British corset maker, “Miss Hadley” abc

11. Chantelle’s history 1962 First factory in Epernay First office outside of France is opened in Düsseldorf

12. Chantelle’s history 1970 Launch of the “Fete” collection, made of Calais lace abc

13. Chantelle’s history 1972 Launch of the “Defi” collection, the first seamless bra abc

14. Chantelle’s history 1982 Listens to working women for a new seduction abc

15. Chantelle’s history 1993 American subsidiary is established in New York Campaign “It may be a detail, but it’s a Chantelle”.

16. Chantelle’s history 2004 World leader in high-end French lingerie abc

17. Chantelle’s history 2007 Stephanie Seymour, ambassador of the French label Chantelle abc

18. Chantelle’s history 2010 First Lingerie Brand to enter the artistic world of the Assouline Publishing abc

19. Chantelle’s history 2011 Reinvents the girdle and creates Sexy Shaping abc

20. Chantelle’s history Today World leader in French Lingerie Success from innovative for women in search of elegance and well-being

21. Target audience

22. Collections Bras & PantiesChic BoutiqueShapewearBeachwear

23. Collections Bras & Panties

24. Collections Merci

25. Collections C Graphique

26. Collections Vendôme

27. Collections Barocco

28. Collections Superbe

29. Collections Palazzo

30. Collections C Chic Sexy

31. Collections Aurore

32. Collections Vous & Moi

33. Collections Palais Royal

34. Collections Mouvance

35. Collections C Naturel

36. Collections Soft Couture

37. Collections Précicieuse

38. Collections Galuchat

39. Collections Paris

40. Collections Opéra

41. Collections Notre Dame

42. Collections Rive Gauche

43. Collections Hedona

44. Collections Orsay

45. Collections Basic Invisible

46. Collections So Sublime

47. Collections Pont Neuf

48. Collections Pure

49. Collections Elegance

50. Collections Eden

51. Collections Bras & Panties

52. Collections Panties

53. Collections Chic Boutique

54. Collections Camisoles

55. Collections Bustiers

56. Collections Chemises

57. Collections Garters

58. Collections Garter Belts

59. Collections Waist Cinchers

60. Collections Chic Boutique

61. Collections Shapewear

62. Collections Beachwear

63. Brand image From generation to generation Exceptional know-how Craft, expertise and secret of seamstresses Rich fabrics Precise fit

64. Brand image International expansion Heart of the brand’s development Products in the most beautiful stores around the globe

65. Brand image French allure A gesture A look A posture

66. Positioning

67. Positioning StoresShops online

68. Slogan

69. Slogan

70. Slogan

71. Slogan

72. Slogan

73. Packaging