1. Preparing for the Expo Suggested Booth Layout Tri-Fold Poster – Paste up the business idea/ key concepts photos or other materials to glue/tack onto the poster. Business Cards Brochures of Students’ Goals Samples of Products Table - Roughly 6 ft. by 3 ft. Help your students tell a story… Remove slide before printing

2. Board Layout Remove slide before printing Business Name Student Individual Profiles Business Information Student Individual Profiles

3. 2-Minute Presentation that Includes: – A 30-second sales pitch to hook your customers – Description of your product or service and explain its features and benefits – Explanation of who your target customers are and why this group will be interested in your product or service – Explanation of how your product or service satisfies the needs and wants of your customer – Explanation of how you will market to your business to your target consumers – Explanation of how your product is different from other similar products – Explanation of your businesses goals – An ending with a call to action To be written out and practiced before presenting Remove slide before printing

4. 30-Second Pitch [Insert 30-second marketing pitch that you will use to begin your presentation. Think of this as a 30-second spoken commercial for your company]

5. What is [Business Name]? Mission Statement: – What is your mission statement? (A mission statement is a company’s constant reminder to its employees and customers of why the company exists) Business Idea: – What is your type of business? – In 2-3 sentences, clearly explain exactly what your product or service is.

6. To be added separately Completed App: Display your final app created using MIT App Inventor on a tablet so that judges can test it out Remove slide before printing

7. Features and Benefits FeaturesBenefits 1.What is a feature about your product or service that is unique? 1.How will this feature benefit your customer? 2.What is a feature about your product or service that is unique? 2.How will this feature benefit your customer? 3.What is a feature about your product or service that is unique? 3.How will this feature benefit your customer?

8. Target Market DemographicsExample Age? ( You cannot say all ages) Gender? (You cannot say male and female, you much choose) Where does this person live? (You cannot say everywhere) [Insert photo example of target consumer] Buying PatternsLifestyle Compulsive or cautious buyers? Explain. Loyal to brands or like to try new products? Explain. What do they normally spend money on? (types of products and brands) Hobbies (What they do) Interests (Topics and things) Preferences (Who do these people hang out with and where they hang out)

9. Business Opportunity What are your target customers’ NEEDS? – What are your target customers’ WANTS? – How does your business satisfy these needs and wants? – (Must be linked up to each need and want listed above)

10. Competition Your BusinessCompetitor 1Competitor 2 Factor 1 Factor 2 Factor 3 Competitive Advantage

11. Business Model What is the business model for your app? – What is your selling price? – Why did you choose this business model and pricing strategy? –

12. To be added separately Marketing Materials 1 Marketing flyer that includes: – Your business’ name – Your business ‘logo – Your business’ slogan – Drawings or graphics – A call to action Remove slide before printing

13. To be added separately Marketing Materials 2 Business Cards that include: – Your business’ name – Your name and business title – Your business’ contact info – Drawings or graphics Remove slide before printing

14. SWOT Analysis Strengths - Why is your product unique? - What problem do you solve or need do you fulfill? -Why is your group qualified to run this business Weaknesses - What aspect of the business are you not qualified to run? - What’s the most difficult part of running the business? - What about your business is not unique? Opportunities - How will you expand your product line? - How will your expand your customer base? - How will you partner with other organizations? Threats - List 2 direct competitors - List 2 indirect competitors - Cite one challenge unique to your business

15. Business Goals [“Insert Slogan”] GoalPlan What is your short-term business goal? (1 yr timeline, goal must be quantifiable) What is one step you will take to achieve this goal? What is a second step you will take to achieve this goal? What is one of your businesses goals? (2-3 yr timeline, goal must be quantifiable) What is one step you will take to achieve this goal? What is a second step you will take to achieve this goal? What is one of your businesses goals? (4+ yrs timeline, goal must be quantifiable) What is one step you will take to achieve this goal? What is a second step you will take to achieve this goal?

16. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

17. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

18. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

19. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

20. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me