1. Technical challenges

2. Agenda  Overview : Al Habtoor City  Considerations for AHC  Blueprint to Reality  Challenges  Summary

3. Al Habtoor City This truly unique multi-use development is the regions first fully- integrated urban resort. Managed by Starwood Hotels and Resorts Worldwide (The St. Regis, The Westin and W Hotel) – with the addition of three luxury residential towers, featuring 12 stylish penthouses, three of which will be ultra-VIP, with 360 degree panoramic views of the Dubai Skyline and a spectacular water-themed permanent show by Dragone.

5. Overview: Al Habtoor City  Budget - 11 billions  10 Millions Square Foot  3000 Hotels and Residential Unit  3 International Brands operated by Starwood  21 Restaurants and lounges  3 Residential Towers  8 Tennis courts (1 Air Conditioned)  Water themed theatre by Franco Dragone production

6. Considerations for AHC  Shall we go future proof all the way ? Or Shall we play within the proven approved standards !!  Where we draw the line between not enough and too much ? When we are talking about redundancy !!  Shall we go totally with the Operator IT brand standards? What about the local representation for this brand!!

7. Al Habtoor City: From Blueprint to Reality Creating the plan is Simple Executing it is more complex

8. Challenges  The dependence upon one main contractor having control over the planning and coordination for mixed developments.  Managing multiple and interdependent target milestones from various vendors.  The need for speed – maximizing the speed of execution without effecting the quality of the output.  Assessing and selecting which vendor is going to deliver the best results. It sounds OK, but could it be done better?  Determining the technology experience for the three different brands.  Advanced technology expectation Vs reality & approved standards.

9. In Summary We need to decide... Are we leaders? or just visionaries?

10. Thank You.