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Published byDelilah Snow Modified over 8 years ago
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Justin Burkholder Tom Frantzen Jeff Nocella Robert Shoyer
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Exxon A broad perspective Who? World’s largest publicly traded international oil and gas company What? Uses innovation and technology to deliver energy to a growing world: Exploration, Development, Production, Natural Gas & Power marketing etc… How? Operate ethically, safely and with the future in mind: i.e. Operations Integrity Management Systems (OIMS) Where? Operate, explore for oil and natural gas, or market products on 6 continents.
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Company Financials Ranked as #1 Fortune 500 company (May, 2009) Exxon mobil increased its NI by >80% in just 4 years (2004-2008). Price per share: 2007- $93 vs. 2008- $79 Economic Crisis has decreased cash available for investment Exxon's intangible worth
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Emerging Technologies Seismic mapping – best to date 3D technology that can make detailed drawings of the world’s oil and gas reservoirs. remote reservoir resistivity mapping(R3M) using low-frequency electromagnetic waves, it can remotely map undersea oil and gas reservoirs. directional drilling - wells can be horizontally drilled starting miles away from the product they are drilling for.
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Continued… unconventional resources – energy resources such as tight gas, heavy oil and oil sands. enhanced oil recovery – improved technologies such as injecting liquids or natural gas into a reservoir or even reverse the natural decline of a producing field.
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What sets Exxon apart and gives them a competitive advantage Deepwater Drilling –Exxon can drill for offshore oil and gas deposits in water depths that were not possible a generation ago. –Over the last 5 years, this technology has added an average of 3.1 billion oil-equivalent barrels to the resource base per year.
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Better planning and decision making for company as a whole More information to make decisions on Effective communications Ultimately maximizing profitability Technologies and Potential Impact on Exxon Mobil
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Technologies and Potential Impact on Exxon Mobil (cont.) High quality value of information through new technology Strong global relationships/communication to insure management of all systems correctly
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Technologies and Potential Impact on Exxon Mobil (cont.) Keeping up to date technologies helps for EM to focus on Customer Resource Management –Reporting Tech. –Analysis Tech. –Predicting Tech. Supply Chain Management
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Porter’s Five Forces Supplier Power - Countries do have the power to deny ExxonMobil their oil resource -ExxonMobil reduces this threat by: -Creating value for that supplier -Ability to process and manufacture the oil into products for the supplier. -Creating strong customer relations
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Porter’s Five Forces Buyer Power -Low Buyer Power due to high demand of gasoline -Good Buyer Relations
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Porter’s Five Forces Barriers of Entry -Low threat of new rivals -Globally located for oil resource -Very good global business processes -Cost of Entry is Large -Costs would be enormous to start a successful new oil company
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Porter’s Five Forces Threat of Substitute Products -Low Threat -No viable alternatives -Research funding is low -ExxonMobil is on the forefront of substitute product research -Ethanol
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Porter’s Five Forces Rivalry -Global Leader -Value In-House Research -Global Centralized Business Processes
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